New Delhi, March 4: Amid the ongoing conflict between the U.S.-Israel and Iran, social media platform X has announced strict measures against creators who post AI-generated war or armed conflict videos without clear disclosure. Those violating this rule will be suspended from the revenue-sharing program.
This decision comes at a time when the proliferation of AI-generated videos and images during global crises poses a significant risk of misleading the public. Such realistic visuals can distort people’s understanding of actual events on the ground.
Nikita Bier, head of product at X, stated that creators who post AI-generated war-related videos without indicating their AI origin will be removed from the platform’s creator revenue-sharing program for 90 days.
In a post on the platform, she emphasized, “During wartime, it is crucial to provide people with accurate and authentic information. Today’s AI technology makes it easy to create content that can confuse audiences.”
If a creator continues to post misleading AI videos after the 90-day suspension, they will be permanently removed from the monetization program.
The new rule specifically targets videos depicting armed conflict that do not disclose their AI-generated nature. X has indicated that it will employ both automated systems and community-based methods to identify misleading AI content.
The platform will utilize tools capable of recognizing media generated by AI. Additionally, the ‘Community Notes’ feature will allow users to add context or fact-checks to posts they find misleading.
Community Notes is a crucial part of X’s content moderation strategy, especially since the platform has adopted a more decentralized review system.
X’s creator revenue-sharing program allows eligible users to earn a share of ad revenue based on engagement with their posts. This initiative was launched to increase content and activity on the platform.
However, many researchers and users have criticized this model, arguing that paying based on engagement may incentivize some creators to post sensational or controversial content to garner more views and comments.
Some critics also believe that eligibility criteria like paid subscriptions and relatively lax content controls could promote viral yet misleading posts.
Currently, the new rule applies only to AI-generated war-related content and does not directly address other areas where AI-generated photos and videos are used for political misinformation or misleading product promotions.
My name is Himanshu Tiwari. I am an experienced content writer with several years of expertise in the field. Currently, I contribute to Daily Kiran, creating engaging and informative content across a variety of categories including TECHNOLOGY, health, travel, education, and automobiles. My goal is to deliver accurate, insightful, and captivating information through my words to help readers stay informed and empowered.
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