Jammu, March 16: Prime Minister Narendra Modi’s ‘Vocal for Local’ initiative has significantly transformed the lives of Kashmiri Pashmina shawl weavers in Jammu. Weavers report a surge in interest from consumers since the Prime Minister urged citizens to support local products.
Various government schemes and policies promoting traditional industries have provided new opportunities for artisans in the Jammu region. Local artists and weavers are connecting their traditional skills with modern markets, moving towards self-reliance. Traditional crafts like wall painting, khadi-based cotton, and Pashmina weaving are emerging in new forms.
Pashmina weaving is a renowned and historic craft of Jammu and Kashmir, passed down through generations. Made from extremely fine wool, it enjoys high demand internationally. Local weavers are becoming entrepreneurs, maintaining this traditional art while reaching larger markets.
Weaver Rajinder Kumar shared that they produce Pashmina shawls, with a team of ten working together. He expressed joy when the Prime Minister occasionally mentions Pashmina shawls in his addresses. “Today, our Pashmina shawls are not just popular in India but are also making waves abroad,” he stated. He noted that marketing used to be a challenge, but PM Modi’s appeal has made it much easier, with government support further boosting their business.
Wall painting has been an ancient art tradition in the Jammu region, often seen on the walls of temples, old palaces, and havelis. These paintings depict religious tales, local folklore, and scenes from everyday life. Today, this traditional art is being revitalized through new artists and researchers. Young artists from fine arts and museology backgrounds are preserving this art while also providing it with a modern platform.
Artist Biraja Barik mentioned that since the launch of PM Modi’s ‘Vocal for Local’ campaign, awareness about wall painting has increased significantly.
The khadi and handloom industry has also held traditional significance in Jammu. Hand-spun and woven cotton is not only eco-friendly but also a major source of livelihood for local artisans. Initiatives from the khadi and handloom department are providing artisans with training, tools, and market access, allowing this traditional industry to move forward with renewed energy.
Artisans state that government incentives and schemes have enabled them to advance their work. This not only preserves traditional arts and crafts but also creates new employment and self-employment opportunities for local people.
My name is Himanshu Tiwari. I am an experienced content writer with several years of expertise in the field. Currently, I contribute to Daily Kiran, creating engaging and informative content across a variety of categories including TECHNOLOGY, health, travel, education, and automobiles. My goal is to deliver accurate, insightful, and captivating information through my words to help readers stay informed and empowered.
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