Mumbai, April 1: Vodafone Idea (Vi), the third-largest telecom operator in India, continues to face subscriber losses on a national scale. However, its performance in Mumbai tells a different story. According to Opensignal Subscriber Analytics, Jio accounted for 59% of Vi’s net losses in the fourth quarter of 2025, but this trend does not apply to Mumbai.
In India’s largest and most valuable metro area, Vi maintains a robust position. A recent Opensignal report highlights a strong correlation between network performance, investment, and commercial execution.
Vodafone Idea enjoys a significant market share in Mumbai, with the consistent quality (CQ) index indicating solid performance in the region. The company plans to invest heavily in its priority circles to enhance network experience for consumers. Vi has identified 17 priority circles and intends to invest a substantial Rs 45,000 crore in these areas. In Maharashtra, Vodafone Idea’s localized Customer Value Management (CVM) strategy emphasizes Below-the-Line (BTL) offers and digital bundles tailored to local needs.
Rather than competing on price, Vodafone Idea has strengthened its market position through targeted, location-specific propositions, effectively minimizing exposure to broader churn dynamics.
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