
New Delhi, May 30: The government, under the leadership of Union Agriculture and Farmers Welfare Minister Shivraj Singh Chouhan, has announced a significant initiative for farmers. The ‘Farm Rescue Campaign’ will run across the country from June 1 to June 30, 2026. This campaign aims not only to raise awareness but also to protect farmland, improve soil health, and provide timely advice to farmers, transforming it into a people’s movement.
Today, Chouhan held a high-level meeting in Delhi to discuss preparations for the campaign. He emphasized that the campaign’s main focus will be on “less fertilizer, right fertilizer, and right advice.” The initiative will aim to reduce the use of unbalanced chemical fertilizers, promote the use of fertilizers based on soil health testing, encourage organic and bio-products, and support Integrated Nutrient Management (INM).
Chouhan stated, “The campaign will start at the panchayat level. Panchayats, Agricultural Science Centers (KVK), ICAR, state governments, and public representatives will work together to ensure its success. This campaign will not be imposed from above but will be developed from village to village.”
He also addressed the challenges posed by weather, noting that farmers will receive practical advice based on weather conditions, soil status, and market trends. The campaign will place special emphasis on crop diversification, promoting water-efficient crops, and risk management.
During the meeting, it was revealed that over 1,600 teams have been formed for the campaign. In districts with high fertilizer usage, 500 specialized teams will operate. Additionally, more than 1,150 teams from KVK and ICAR will remain active. The campaign will also involve activities such as machinery distribution at the panchayat level, soil health cards, farmer credit cards, connecting beneficiaries of the PM-Kisan scheme, and initiatives for pulse and oilseed missions, along with water conservation efforts.
The minister instructed officials to ensure that the campaign’s results are measurable. Changes should be visible at the farm level. He concluded, “Our goal is to save farms, manage costs, improve soil, and make farmers self-reliant.”
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