Udaipur, September 14 (Patrika English News): India’s leading direct selling company RCM will bring its Rupantaran Yatra to Udaipur on September 17, as part of its 25th anniversary celebrations. The initiative aims to spread the values of Swasthya (Health), Sewa (Service), and Sanskar (Values), while showcasing stories of empowerment from across the country.
The 100-day, 17,000 km nationwide journey will cover 75 cities and host 25 grand celebrations, highlighting RCM’s people-centric approach that goes beyond direct selling to become a values-driven movement.
Event Highlights in Udaipur
The grand celebration in Udaipur will be held at the Kingdom of Sports ground, New Navratan Road, Bedla, and will begin at 7 AM with RCM Prangeet—a session introducing the company’s core principles. A Yoga session promoting physical fitness will follow, along with activities under Swasthya Kranti to raise awareness about health initiatives.
Attendees will also take part in a Sewa activity, watch a documentary on RCM’s journey, and pledge an Ideal Citizenship Oath. The event will conclude with an awareness rally across the city.
A special focus will also be given to the recently launched book “Mansa Vacha Karmana – Ek Karmyogi Ki Jeevani”, which chronicles the life and values of RCM founder Tilokchand Chhabra.
Leaders Speak
Managing Director Saurabh Chhabra said, “The Rupantaran Yatra is both a celebration of 25 years of RCM and a tribute to the spirit of transformation among our associate buyers who have become self-reliant and successful through this movement.”
Managing Director Priyancka Agarwaal added, “This Yatra is not just about change but about empowerment. When women lead with strength and care, they transform the destiny of the nation.”
CEO Manoj Kumar said, “From FMCG and health to lifestyle, RCM products are proudly Made in India. With Rupantaran Yatra, we aim to expand our positive impact and contribute to building a healthy Bharat.”
RCM’s Journey
Founded in 2000 with a single textile product, RCM has grown into a ₹2,400 crore enterprise, offering more than 400 products across FMCG, health, fashion, and lifestyle. It is supported by over 2 million active Associate Buyers and a network of 10,000 retail stores. Notably, RCM has scaled its operations without any venture capital or external funding.
A unique feature of its food range is the avoidance of palm oil—instead using rice bran oil rich in Gamma Oryzanol, known to support heart health by reducing cholesterol.
With Rupantaran Yatra, RCM is not only marking its 25th year but also reinforcing its commitment to empower communities and inspire a healthier, values-driven India.
My name is Bhupendra Singh Chundawat. I am an experienced content writer with several years of expertise in the field. Currently, I contribute to Daily Kiran, creating engaging and informative content across a variety of categories including technology, health, travel, education, and automobiles. My goal is to deliver accurate, insightful, and captivating information through my words to help readers stay informed and empowered.
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