New Delhi, May 7: Instagram, one of the most popular social media platforms, has taken significant action against fake accounts and bots. As its popularity has surged, so has the issue of inauthentic accounts. In 2026, Instagram launched a major cleanup initiative, removing millions of accounts that were either inactive for a long time or entirely fake and automated.
This action led to a noticeable drop in followers for many celebrities, influencers, and brands, sparking a buzz across social media.
The most significant impact was felt by American influencer and entrepreneur Kylie Jenner, who reportedly lost over 14 million followers from her Instagram account. The scale of this decline left social media users astonished. Other prominent creators and public figures also experienced sudden drops in their follower counts.
The primary goal of Instagram’s initiative is to enhance authenticity on the platform. Many users have resorted to using bots to artificially inflate their followers, likes, and comments. Instagram aims to ensure that all engagement comes from real users, prompting this decisive action against fake accounts.
A spokesperson for Meta, Instagram’s parent company, stated that this action is part of Instagram’s regular system, which periodically removes inactive and suspicious accounts. Active users are not affected by this process. If a verified account is mistakenly suspended, it can be restored later, and its follower count will be updated accordingly.
Following this announcement, users have been sharing their reactions across social media.
My name is Bhupendra Singh Chundawat. I am an experienced content writer with several years of expertise in the field. Currently, I contribute to Daily Kiran, creating engaging and informative content across a variety of categories including technology, health, travel, education, and automobiles. My goal is to deliver accurate, insightful, and captivating information through my words to help readers stay informed and empowered.
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