Berlin, 1 September (Kiran News) – German luxury automaker Audi, a subsidiary of Volkswagen, is reportedly considering an ambitious long-term goal of selling at least 2 million cars annually as part of a new corporate strategy to be unveiled later this year. This information comes from a person familiar with the matter and reflects Audi’s intent to boost growth following recent setbacks.
If achieved, this would mark a historic sales milestone for Audi, representing a 20% increase compared to 2024 levels and signaling a renewed push to close the gap with global competitors. Audi has faced several challenging years due to delays in new model launches and technological issues, further worsened by rising U.S. import tariffs that forced the brand to cut its sales outlook.
U.S. Market Holds the Key
The revised strategy is expected to place a major emphasis on the United States, the world’s second-largest automotive market after China. According to sources, Audi could nearly double its U.S. sales from around 200,000 vehicles a year, helping to drive the company toward its long-term target.
Currently, Audi’s 2025 sales target stands at 1.7 to 1.8 million vehicles, up from 1.67 million in 2024—a figure that reflected an 11.8% year-on-year decline.
Production Plans and Tariff Challenges
Unlike key rivals such as Mercedes-Benz and BMW, Audi does not operate a production facility in the U.S., a situation the company is now considering changing. CEO Gernot Doellner has hinted that a future American plant could also serve as an export hub, aligning Audi with its competitors’ local production strategies.
Both an Audi-dedicated factory and the possibility of leveraging Volkswagen’s existing U.S. operations are under review, with a decision expected by year’s end.
Audi’s renewed push into the U.S. comes despite ongoing trade friction. Painful import tariffs—currently 27.5%—cost Audi an estimated €600 million ($702 million) in the first half of the year alone. There is hope that recent moves by Brussels to lower tariffs on U.S. goods could pave the way for Washington to reduce its own auto tariffs on EU vehicles to 15% from August 1, though no official changes have yet taken place.
Audi declined to comment on the reported plans.
My name is Bhupendra Singh Chundawat. I am an experienced content writer with several years of expertise in the field. Currently, I contribute to Daily Kiran, creating engaging and informative content across a variety of categories including technology, health, travel, education, and automobiles. My goal is to deliver accurate, insightful, and captivating information through my words to help readers stay informed and empowered.
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