BJP to Hold Key Meeting on IT and Social Media Strategies in Delhi

New Delhi, September 20 (Daily Kiran) : The Bharatiya Janata Party (BJP) is set to hold an important meeting on its IT and social media teams this Sunday in New Delhi. The gathering will be led by party president Nitin Naveen and national general secretary (organization) B.L. Santosh. Members of the national team and heads of digital and social media units from various states will also participate.

Sources indicate that the meeting will focus on three major topics. First, there will be discussions on accelerating the ongoing “Seva Sankalp Abhiyan.” Second, the party aims to enhance its digital strategy ahead of the upcoming assembly elections. Lastly, strengthening outreach to Gen Z voters will be a key point of conversation.

Launched to commemorate Prime Minister Narendra Modi’s 25 years in public service, the Seva Sankalp Abhiyan will receive particular attention during this meeting. The digital team will explore strategies to effectively disseminate campaign content through online channels to reach a broader audience.

With assembly elections approaching in several states, the meeting will also evaluate the role of social media in the campaign. There will be discussions on creating targeted campaign materials, rapidly distributing them across platforms, and maintaining a competitive edge against opposition parties in the digital arena.

A significant portion of the agenda will focus on engaging young voters. BJP leaders will consider how to tailor content that resonates with the aspirations, interests, and concerns of Gen Z users. The goal is not only to increase followers but also to foster deeper and more meaningful connections with younger demographics.

Over recent months, the BJP’s social media network has expanded significantly. This meeting, scheduled for September 20, will outline the next phase of this expansion, emphasizing improved communication and responsible dialogue.

Leaders are expected to stress the need for a dynamic yet balanced digital campaign. The meeting will take place in a hybrid format, with most members attending in person in Delhi, while some state officials will join virtually.