Udaipur, September 17 (Patrika English News): RCM’s nationwide Rupantaran Yatra received an overwhelming response during its stop in Udaipur, Rajasthan, as hundreds of people gathered to celebrate the company’s values of health, service, and life values.
The event, held at the Kingdom of Sports Ground on New Navratan Road, Bedla, witnessed active participation from community members and associate buyers. The celebration featured RCM Prangeet, a yoga session promoting fitness, awareness on RCM’s Swasthya Kranti initiatives, sewa (service) activities, a documentary on RCM’s journey, and an Ideal Citizenship Oath taken by attendees. The program concluded with a community awareness rally spreading messages of health and empowerment.
As part of RCM’s 25th anniversary celebrations, the Rupantaran Yatra is a 100-day journey covering 17,000 km, 75 cities, and 25 major events across India. The initiative aims to inspire communities through stories of women achievers, youth leaders, and changemakers who have benefited from the RCM ecosystem.
Expanding Network and Mission
RCM currently has over 2 million active associate buyers across India and aims to expand further in the coming years. In Rajasthan, the company continues to see rising demand for affordable and quality products, while creating sustainable opportunities for women, youth, and entrepreneurs.
Recently, RCM also introduced the book “Mansa Vacha Karmana – Ek Karmyogi Ki Jeevani”, chronicling the life of its founder Tilokchand Chhabra, whose values and vision continue to guide the organisation.
Leaders’ Remarks
Saurabh Chhabra, Managing Director, RCM: “The overwhelming response from Udaipur is a reflection of the strength and spirit of our people-powered movement. We remain committed to empowering households with health, opportunities, and values for a Swasth and Viksit Bharat.”
Priyancka Agarwaal, Founder, KeySoul: “Rupantaran Yatra is more than a journey; it is a movement of empowerment. When women lead with strength and vision, they transform not just their lives but the nation’s destiny.”
Manoj Kumar, CEO, RCM: “From FMCG and health to fashion and lifestyle, RCM products are proudly Made in India. Through Rupantaran Yatra, we aim to reach millions, creating a healthier Bharat.”
As the Yatra moves to its next destination, the inspiration and energy left behind in Udaipur will continue to drive growth and community empowerment across Rajasthan and beyond.
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