New Delhi, July 1: The Navbharat Times (NBT) in Delhi is set to launch a new tradition by presenting the first-ever ‘NBT Bhushan Award’ during its annual event, ‘NBT Utsav 2026’. The prestigious award will be bestowed upon renowned lyricist, poet, author, and advertising luminary Prasoon Joshi.
This honor recognizes his long-standing, multifaceted, and impactful contributions to literature, culture, creativity, and communication. The award ceremony will take place on July 4, 2026, where India’s Defence Minister Rajnath Singh will present the ‘NBT Bhushan Award’ to Prasoon Joshi.
Prasoon Joshi is among the rare creators who have transformed words into a voice of emotion, hope, and change, rather than limiting them to mere songs. His lyrics for films such as ‘Rang De Basanti’, ‘Taare Zameen Par’, ‘Bhaag Milkha Bhaag’, and ‘Neerja’ have touched the hearts of generations. His works reflect the flight of dreams, national sentiment, and the depth of human relationships, making him an integral part of millions of lives.
Beyond films, Prasoon Joshi has carved a unique identity in the realms of literature and advertising. His poetry and writing exhibit profound sensitivity, while his advertising campaigns showcase simplicity, creativity, and an extraordinary ability to connect with the common man. His exceptional command over words and innovative style of expression have positioned him as one of contemporary India’s most influential creators.
Navbharat Times believes that Prasoon Joshi’s creative journey serves as an inspiration for the new generation. In this spirit, the ‘NBT Bhushan Award’ is being inaugurated in his honor. This award will be dedicated to extraordinary individuals who have enriched Indian society, culture, and public life through their work and creativity.
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