Mumbai, October 3 (Udaipur Kiran News): This Diwali, Reliance Jewels, one of India’s most trusted jewellery brands, has unveiled its new festive collection, celebrating the grandeur and spirit of the season. Marking a special milestone, the brand introduced Bollywood icon Raveena Tandon and her daughter Rasha Thadani as its first-ever brand ambassadors, symbolizing the union of heritage and modern elegance.
The new festive campaign highlights how jewellery connects generations, carrying forward family traditions while embracing contemporary styles for today’s lifestyles.
Speaking on the launch, Gayatri Yadav, Group CMO, Reliance Industries Ltd, said,
“Gold has always held deep emotional value in Indian culture, reflecting our identity and traditions. Our new Diwali Collection blends timeless design with modern style. With Raveena and Rasha leading this campaign, we’re connecting with multiple generations—encouraging families to refresh their jewellery wardrobes while honouring heritage.”
The New Festive Collection draws inspiration from Diwali’s symbols—Laxmi motifs, rangoli patterns, diyas, lanterns, marigolds, lotus designs, and peacocks, intricately crafted in gold and diamonds. It includes elegant earrings, chokers, necklaces, bangles, and rings, perfect for Diwali, Dhanteras, weddings, and other celebrations.
Expressing her joy, Raveena Tandon said,
“I’m delighted to begin my journey with Reliance Jewels. This festive collection beautifully blends tradition with a modern touch, capturing the joy and togetherness of the season.”
Adding her perspective, Rasha Thadani shared,
“Jewellery is a reflection of who you are. This collection lets me express my individuality while embracing festive charm with grace and style.”
To make the celebrations even more rewarding, Reliance Jewels is offering a 100% Old Gold Exchange Value, allowing customers to upgrade old jewellery with new designs. Festive offers also include up to 45% off on gold jewellery making charges and up to 35% off on diamond value and making charges, valid till November 2, 2025.
The New Festive Collection is now available across 140+ Reliance Jewels showrooms nationwide.
My name is Bhupendra Singh Chundawat. I am an experienced content writer with several years of expertise in the field. Currently, I contribute to Daily Kiran, creating engaging and informative content across a variety of categories including technology, health, travel, education, and automobiles. My goal is to deliver accurate, insightful, and captivating information through my words to help readers stay informed and empowered.
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