Global Survey Reveals Interest in Chinese Spring Festival

by

Deependra Singh

Beijing, February 12: Recently, the phrase “Becoming Chinese” has gained significant traction on the internet as the traditional Spring Festival, marking the Chinese Lunar New Year, approaches. This festival is becoming a vital means for global internet users to engage with Chinese culture.

The China Global Television Network (CGTN), under the China Media Group (CMG), conducted a survey among global internet users. The results revealed that 95.1% of respondents expressed interest in the Chinese Spring Festival. Furthermore, 95% believe that the successful inclusion of the Spring Festival in UNESCO’s list of intangible cultural heritage signifies the rapid global acceptance and appreciation of Chinese culture.

The survey indicated that 91.7% of participants agree that the values of unity, brotherhood, peace, harmony, and togetherness inherent in the Spring Festival closely align with the core values of human civilization. Additionally, 86.7% of respondents showed eagerness to celebrate the Spring Festival in China, while 92.1% noted that the integration of China’s rich, centuries-old traditional culture with modern elements offers a seamless and captivating cultural experience.

Moreover, 80.8% of respondents believe that the adoption of the Chinese lifestyle by global internet users marks a shift from one-sided cultural export to mutual exchange and cultural resonance.

Furthermore, 78.7% of participants view the Spring Festival as a significant representation of Chinese culture and lifestyle. Meanwhile, 76.3% believe that the trend of “Becoming Chinese” reflects China’s openness in terms of market and policy, as well as the blending of lifestyle and cultural concepts.

Recently, there has been a remarkable increase in foreign tourists booking flights to China for the Spring Festival holidays compared to last year. The survey found that 88.2% of respondents believe that the global influence of Chinese culture has injected more energy into the consumer market.

It is noteworthy that this survey was conducted by CGTN across its platforms in English, Spanish, French, Arabic, and Russian. Within 24 hours, a total of 5,154 foreign internet users participated and shared their insights.

(Source: China Media Group, Beijing)

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