New Delhi, June 12: Indian cricketer Rohit Sharma has officially joined the fitness and health platform FITTR as an investor and equity partner, the company announced on Friday. Previously, he served as the brand ambassador for the company. However, the exact amount of the investment has not been disclosed.
According to FITTR, this partnership is founded on a shared goal of promoting sustainable health habits, regularity, and an aware lifestyle, aiming to reach more individuals with fitness and preventive health services.
Before making the decision to invest, Rohit Sharma engaged in discussions for several months with the company’s founder and CEO, Jitendra Chouksey, and the leadership team. During these talks, he gained a deep understanding of the company’s operations, future growth plans, and overarching objectives.
Jitendra Chouksey stated that lifestyle-related health issues are rapidly increasing worldwide, emphasizing the need for people to refocus on basics like exercise, balanced nutrition, and consistency.
He remarked, “At FITTR, we have always believed that there are no shortcuts to good health. Rohit not only shares this philosophy but also embodies it in his life. We are delighted that our discussions have led to him joining us as an investor and partner.”
Rohit Sharma expressed that his decision came after closely studying the company’s business model and future prospects.
He stated, “I spent time with the team, understood the business, and closely examined the growth opportunities. The foundation of the company is strong, its purpose is clear, and there is a significant opportunity to create a lasting impact by helping people adopt a healthy lifestyle. Thus, the decision to increase my investment was an easy one.”
According to the company, this partnership marks a new milestone in FITTR’s growth journey. The company is working to expand its preventive health mechanisms and increase awareness among individuals regarding their long-term health and better lifestyle choices.
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