Beijing, August 5: Since the beginning of 2026, ChinaMaxing has rapidly gained popularity across the globe. In just a few months, related hashtags have amassed over 4 billion page views.
ChinaMaxing represents the quintessential experience of Chinese lifestyle, which includes drinking warm water, practicing Tai Chi, soaking feet, watching Chinese dramas, and visiting China. This trend allows individuals to deeply engage with the daily lives of Chinese people.
This summer, “China Cool” and ChinaMaxing have become trending topics on foreign social media platforms. According to a survey by the China Tourism Research Institute, over 60% of foreign travelers aim to experience Chinese culture during their visits. Tourists have explored nearly 500 cities across China.
Recent statistics from the National Immigration Administration reveal that in the first half of 2026, foreign visitors made over 22.9 million trips to China, marking a 20.4% increase compared to the same period last year. Among these, 17.8 million entries were visa-free, accounting for 77.7% of foreign tourists arriving in China.
The British newspaper ‘The Guardian’ noted that China is sending a clear message: “Come here and experience China for yourself.” More and more foreigners are eager to visit China and immerse themselves in its rich culture through China Travel and China Cool, culminating in the ChinaMaxing phenomenon.
(Source: China Media Group, Beijing)
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