Mumbai, June 3: The entertainment industry is undergoing rapid changes. Once, lengthy TV shows and two to three-hour films were the audience’s top choices. Now, in the digital age, the way content is consumed is evolving swiftly. Today’s generation seeks more entertainment in less time, which is why short videos, web series, and micro-dramas are gaining immense popularity. Amid this transformation, actress Niyati Fatnani is making headlines with her new micro-drama show, ‘Baby Doll.’
In a recent interview, she shared her experiences working in this new format, her character, and her insights on the future of the entertainment industry.
Niyati Fatnani stated, “Working in micro-drama is a completely different experience compared to television shows. It is essential for artists today to keep themselves updated with changing trends. Vertical videos and micro-dramas are set to become a significant part of the entertainment landscape. The biggest feature of this format is its fast pace. The story progresses quickly, aiming to keep the audience engaged from start to finish. While it is challenging, it also presents new opportunities for artists.”
She added, “One of the greatest advantages of working in micro-drama is the chance to portray diverse characters. As an actor, this experience is incredibly exciting, as it offers a chance to learn and showcase something new each time. This not only enhances acting skills but also strengthens the connection with the audience.”
Regarding her character in the new show, Niyati explained, “I play a girl who aspires to make a name for herself in the acting world. She is a struggling artist with big dreams, tirelessly working to establish her identity in the industry. However, living in a big city like Mumbai is not easy. Daily expenses, struggles, and competition pose significant challenges for any new artist.”
Niyati continued, “In the story, my character is presented with an easy path to success by an agent, leading to several intriguing twists. While the subject is quite sensitive, the show’s unique aspect is that it is presented with humor and entertainment rather than seriousness.”
She concluded, “Viewers will enjoy this show because it offers a glimpse of real life alongside entertainment. The story showcases a young girl’s dreams, struggles, and journey. It also includes many moments that will not only make the audience laugh but also connect with them emotionally.”
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