Ather to Launch Budget Electric Scooter by August 2025, Aims to Challenge Ola and TVS

Updated: 26-06-2025, 10.17 PM

New Delhi, India: Ather Energy, one of India’s most prominent electric two-wheeler makers, is set to expand its portfolio with the launch of an all-new budget-friendly electric scooter by August 2025. The move is seen as a direct challenge to competitors like Ola Electric and TVS, which already dominate the entry-level EV segment with affordable, feature-rich models.

Ather

Ather’s Third Community Day Set to Be a Game Changer

The launch is expected to take place during Ather’s third Community Day, scheduled for late August. These events have historically been used to showcase the company’s latest innovations and product upgrades. Last year, Ather used this platform to unveil the Ather Rizta family scooter, the AtherStack 6.0 software, and the Halo smart helmet.

This time around, anticipation is building for what is expected to be Ather’s most affordable electric scooter yet—a model designed to attract budget-conscious buyers without compromising on performance or technology.

EL Platform: A New Era for Ather

The upcoming electric scooter is rumored to be built on the new EL platform, a next-generation architecture developed by Ather for scalable electric two-wheeler manufacturing. The EL platform promises:

Enhanced battery technology
A more efficient powertrain
Improved connectivity features
Wider global market compatibility

It is also expected to incorporate learnings from Ather’s established 450 platform and its proprietary AtherStack software ecosystem.

Rizta’s Market Success Fuels Expansion

The company’s strategy seems heavily inspired by the success of the Ather Rizta, launched in April 2024. Marketed as a family scooter, the Rizta delivered on performance, practicality, and value, helping Ather break into a broader consumer segment. The positive response has prompted the company to now go even further down the price ladder.

Fast Charging and Software Updates in the Pipeline

In addition to the new scooter, Ather is also preparing to launch a new-generation fast charger, expected to drastically reduce charging times. These chargers will likely debut alongside AtherStack 7.0, a major software update set to improve vehicle performance, user interface, and smart connectivity features.

EV Market Impact: Ather Eyes Larger Share

The upcoming scooter marks Ather’s most aggressive attempt yet to democratize electric mobility in India. With Ola S1 X+ and TVS iQube already catering to the affordable EV market, Ather’s new launch could disrupt the segment with a well-built, performance-oriented yet reasonably priced product.

By combining smart technology, rapid charging, and an accessible price point, Ather’s next scooter could attract a large base of users—from first-time EV buyers to budget-conscious urban commuters.

Final Word:

Ather’s August event could redefine its position in the Indian EV market. As anticipation grows, all eyes are on how the brand plans to merge cutting-edge innovation with affordability, potentially setting new standards for electric scooters in India and beyond.

Author Profile

Kuldeep Singh Chundawat: My name is Kuldeep Singh Chundawat. I am an experienced content writer with several years of expertise in the field. Currently, I contribute to Daily Kiran, creating engaging and informative content across a variety of categories including technology, health, travel, education, and automobiles. My goal is to deliver accurate, insightful, and captivating information through my words to help readers stay informed and empowered.