Beijing, August 28: Recently, several foreign consumer companies have released their financial reports for the second quarter or first half of 2026. These reports highlight the Chinese market as a key driver of their rapid growth. What are the reasons behind this success?
Li Lian, the regional president of Coach for China, stated, “In the 2026 financial year, we achieved sales of $1.4 billion in China, marking a year-on-year increase of 35 percent. This reaffirms our confidence in the Chinese market. We have truly felt the positive impact of reforms and policies implemented by the Chinese government, which have made consumers more willing to spend.”
Dun Tansy, the regional managing director of Viking Cruises in China, remarked, “We see that the Chinese government is fully committed to developing high-quality domestic and international tourism. During our ten years in China, we have observed that Chinese consumers are becoming more mature, with a growing demand for in-depth cultural travel.”
Indeed, from the “Action Plan for Rapidly Promoting New Growth Points in Service Consumption” to the “15th Five-Year Plan for Consumption Expansion,” numerous policies aimed at boosting consumption have been rapidly implemented this year. These policies have accelerated market activities.
Meanwhile, Henrik Grund, global vice president of sales at Germany’s Babor, noted, “Investing in China is a crucial decision for our global growth. Shanghai offers a world-class business environment for global brands. Additionally, the market here is vibrant and competitive.”
Similarly, Michael Spiller, a management member of Switzerland’s Lindt Group, shared, “We see long lines outside our stores. This indicates that Chinese consumers love chocolate, high-quality products, and innovation. Bookings for our regularly held chocolate courses fill up quickly. I believe the Chinese market is rapidly growing, and consumers here enjoy trying new things. It is a vibrant and exciting market for us.”
The growth of foreign consumer companies in China not only reflects the strong consumer capacity of the Chinese market but also inspires these companies to increase their investments in China.
Li Lian of Coach expressed, “We want to continue investing in China. This includes opening new stores, creating new experiences, and bringing our brand philosophy to this market.”
Likewise, Henrik Grund from Babor stated, “We will continue to increase our investment and bring more professional skincare technologies and better experiences to Chinese consumers. Our goal is clear: to achieve long-term growth with the Chinese market.”
(Source: China Media Group, Beijing)
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