New Delhi, June 14: The Food Safety and Standards Authority of India (FSSAI) announced on Sunday that it has initiated action against several food companies. These companies are accused of violating labeling regulations through misleading branding and product claims.
As a result, the food safety regulator has issued notices to multiple Food Business Operators (FBOs), stating that they are in breach of the provisions of the Food Safety and Standards Act, 2006.
On the social media platform ‘X’, the government agency stated, “FSSAI has issued notices to several Food Business Operators (FBOs) for violating the rules of the FSS Act, 2006, related to misleading brand names, trade names, and product claims.”
The companies that received notices include Healthy Master, Newherbs True Vitamin, Plant B, The Health Factory, Truvi, Healthy Choice, Emami’s Healthy and Tasty, and Health Aid.
Additionally, notices were sent to Organic Wisdom, Shine Organic, Two Brothers Organic Farms, Storia, World of Organic, and Iota Water.
FSSAI has instructed food business operators to strictly adhere to labeling and display regulations to prevent customer deception.
According to the regulator, the aforementioned brands that use trade names may mislead customers, leading them to believe that these names provide false information about the nature of their products or health benefits.
FSSAI has raised concerns about the product names of Healthy Master, The Health Factory, Healthy Choice, Emami’s Healthy and Tasty, and Health Aid, stating that these trade names appear to violate applicable regulations.
The regulator also expressed concern regarding Truvi’s “Healthy Mix” chips, noting that the use of the term “healthy” could be misleading, as the product contains other ingredients that do not support this claim.
In the case of Newherbs True Vitamin, FSSAI stated that the term “True Vitamin” is neither defined nor recognized under current regulations, which could create misconceptions among customers regarding the product’s benefits.
The regulator investigated the trade name “Plant B Plant Based Vegan” and found that it implies the product is certified vegan. However, FSSAI discovered that the company had not obtained prior approval for vegan food products nor had it secured the necessary vegan food endorsement in its license.
Furthermore, FSSAI issued notices to Organic Wisdom, Shine Organic, and Two Brothers Organic Farms regarding their use of the term “organic” in their brand names.
The regulator indicated that these names could mislead customers about the organic status of the products.
According to FSSAI, these companies lacked the required certification, the ‘Organic India’ logo, or necessary organic endorsements under the regulations.
It further stated, “FBOs are directed to strictly comply with established rules related to labeling and display to prevent customer deception.”
Leave a Comment