Bengaluru: Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Limited, has onboarded legendary actor Amitabh Bachchan as the brand ambassador for its packaged drinking water brand, Campa Sure. The association brings together two iconic Indian names, aimed at strengthening consumer trust in affordable and safe drinking water.
RCPL said that, like the Campa brand, Amitabh Bachchan represents excellence and enjoys the trust of millions across the country. The partnership is expected to reinforce confidence among consumers as the company works to make packaged drinking water accessible across India.
Since acquiring Campa Cola in 2022 and relaunching it in 2023, RCPL has revived the heritage brand and expanded it into a full beverages portfolio. This includes Campa Energy drinks, Raskik beverages, juices, and now Campa Sure packaged drinking water.
Ketan Mody, Executive Director, Reliance Consumer Products Limited, said that both Amitabh Bachchan and Campa stand for trust, purity and authenticity. He said access to clean and affordable drinking water is a basic right, and Campa Sure aims to provide safe hydration at highly affordable prices, which is unprecedented in the market.
Speaking on the association, Amitabh Bachchan said he was happy to be associated with Campa Sure and was impressed by its effort to help provide clean drinking water access to every Indian.
Campa Sure has been launched with competitive pricing and a wide range of pack sizes, including 250 ml, 500 ml, 1 litre, 2 litre, 5 litre, 10 litre and 20 litre, to meet different consumer needs. The company said the water undergoes more than 10 stages of purification to ensure purity and quality, backed by the legacy of Reliance and Campa.
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