Hindustan Zinc

Hindustan Zinc Ushers in a New Era of Digital Metal Buying with 100% Online Auctions

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New Delhi | May 19, 2025 — Hindustan Zinc Limited (NSE: HINDZINC), the world’s largest integrated zinc producer and India’s only one of its kind, has launched a revolutionary digital transformation in metal procurement through its Online Price Discovery (OPD) and Digital Pricing Automation platforms. By integrating these innovations into the state-of-the-art Vedanta Metal Bazaar, the company has made 100% of its zinc, lead, and silver portfolio available through transparent, real-time online auctions — setting a new benchmark in the global metals industry.

Hindustan Zinc

Making Metal Procurement as Seamless as E-Commerce

The new platform eliminates the complexity traditionally associated with purchasing metals. It introduces a real-time, market-driven, dynamic pricing system that empowers buyers — from MSMEs to large industrial conglomerates — with flexible, accessible, and fully transparent transactions. Customers can now procure premium-grade zinc and lead products instantly, with confidence in price and supply.

This digital-first approach is a game-changer in an industry that has historically struggled with price fluctuations, manual reconciliations, and logistical inefficiencies often compounded by geopolitical disruptions and supply chain constraints.

Global-Standard Products and Real-Time Auctions

Hindustan Zinc’s product portfolio now available via auction includes LME-registered metals such as:

  • Special High-Grade (SHG) Zinc

  • High-Grade (HG) Zinc

  • EcoZen – Asia’s first low-carbon ‘green’ zinc

  • Prime Western (PW) Zinc

  • Continuous Galvanizing Grade (CGG) Zinc

  • Die Casting Alloys 3 and 5

  • Special High-Grade Lead

  • LBMA-certified silver bars (30 kg and 1 kg)

  • Silver powder

As a fully integrated mine-to-metal producer, the company ensures reliable and uninterrupted supply to over 40 global markets.

Enabling Smarter, Faster, and Transparent Decisions

The platform operates during LME trading hours, offering extended access beyond traditional business windows. Even small-volume buyers can benefit from on-the-spot screen pricing, target pricing, or execute long-term contracts — all at the click of a button. Integrated with global commodity and foreign exchange markets, the system maintains alignment with international pricing benchmarks.

Behind the scenes, advanced systems allow fluid data movement across pricing, finance, and sales, while built-in margin controls and risk mitigation tools support agile, informed decision-making. These features reflect a strong customer-first philosophy, reinforced by Hindustan Zinc’s dedicated Customer Technical Services team.

Driving Efficiency and Sustainability Across the Value Chain

Zinc remains vital for galvanizing steel in infrastructure, automotive, renewable energy, electronics, defence, and EV sectors. Lead is essential for automotive batteries, cable sheathing, pigments, and radiation protection. Silver, meanwhile, is gaining prominence in AI, nanotech, biotech, and high-end electronics.

The digital platform not only simplifies access to these critical resources but also supports traceable, compliant, and sustainable sourcing, in line with evolving global standards.

Leaders and Customers Speak

Mr. Arun Misra, CEO of Hindustan Zinc, stated:
“Metals are the backbone of India’s economic advancement. At Hindustan Zinc, we believe empowering our customers with world-class service is key to driving this progress. With our online platforms, we are placing control directly in the hands of buyers, ensuring critical resources are accessible and transparent.”

Mr. Lalit Shah, a valued customer from Mahaveer Metals, added:
“Vedanta Metal Bazaar has transformed our procurement process. From live LME pricing to seamless bidding, the platform is intuitive, transparent, and designed to help businesses like ours make smarter, faster decisions.”

Expanding the Digital Supply Chain

Complementing this initiative is the Zinc Freight Bazaar, a digital-first logistics platform offering features such as live shipment tracking, route optimization, bidding tools, and access to a wide network of logistics partners — ensuring end-to-end visibility and reliability.

Hindustan Zinc’s commitment to quality and sustainability is further backed by multiple global certifications, including:

  • EPD (Environmental Product Declaration) verification

  • BIS (Bureau of Indian Standards) certification

  • REACH compliance for exports to Europe

As the first in India to achieve these standards across its entire product line, Hindustan Zinc is setting a precedent for the future of responsible and digitalized metal commerce.

Author Profile

Ganpat Singh Chouhan
Ganpat Singh Chouhan
My name is Ganpat Singh Choughan. I am an experienced content writer with 7 years of expertise in the field. Currently, I contribute to Daily Kiran, creating engaging and informative content across a variety of categories including technology, health, travel, education, and automobiles. My goal is to deliver accurate, insightful, and captivating information through my words to help readers stay informed and empowered.