Mumbai, April 5: Indian telecom giant Airtel has launched its latest consumer engagement initiative, the “Airtel Cricket Carnival,” coinciding with the cricket season that has captivated the nation. This campaign is designed to reward subscribers with match tickets and official cricket merchandise through activities on the Airtel Thanks app.
How to Participate
Customers can join the contest by completing a recharge or bill payment via the app. Each transaction earns one entry into the contest. Participants must then answer three cricket-related questions, with only those who answer all correctly qualifying for the weekly lucky draw.
Weekly Rewards Structure
The campaign is structured to keep engagement high throughout the season, with winners announced every Tuesday. Rewards include match tickets and premium cricket gear. The carnival began on March 28 and will continue until May 21, 2026, with a fixed schedule for weekly announcements extending through May 26.
Push for Digital Adoption
While there has been no official announcement from the company, the campaign is actively promoted across Airtel’s digital platforms. This initiative seems aimed at boosting digital transactions on its Thanks platform while leveraging the country’s deep passion for cricket. Subscribers can easily access the “Enter the Carnival” section directly from the app to participate.
My name is Narendra Jijhontiya. I am an experienced content writer with several years of expertise in the field. Currently, I contribute to Daily Kiran, creating engaging and informative content across a variety of categories including TECHNOLOGY, health, travel, education, and automobiles. My goal is to deliver accurate, insightful, and captivating information through my words to help readers stay informed and empowered.
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