Mumbai, April 14: Samsung has launched its updated TV lineup for 2026, enhancing both its OLED and The Frame series. The new models emphasize display quality, gaming capabilities, design, and advanced software features across various price points.
Enhanced Processing and Gaming Support in OLED Models
The OLED series comprises three models: S95H, S90H, and S85H, with sizes reaching up to 83 inches. The S95H features a unique FloatLayer design, incorporating a metal bezel that allows it to sit flush against the wall, creating a sleek, floating appearance when mounted.
Samsung has broadened its Art Store integration across these models, now offering over 5,000 artworks from more than 800 artists, including collections from the Museum of Modern Art, Art Institute of Chicago, and Art Basel. Additionally, a rotating Art Store Streams feature showcases 30 different artworks each month.
In terms of display technology, the S95H and S90H utilize Glare Free technology to minimize reflections. The S95H supports OLED HDR Pro, while the S90H features OLED HDR+ for enhanced brightness and contrast.
All three series are powered by the NQ4 AI Gen3 Processor, which enables features like 4K AI Upscaling Pro, Auto HDR Remastering, Color Booster Pro, and AI Motion Enhancer Pro. An AI Customization Mode adjusts picture settings based on the content being viewed.
For gamers, Samsung is promoting higher refresh rates and compatibility. The TVs support Motion Xcelerator up to 165Hz, along with NVIDIA G-SYNC and AMD FreeSync Premium Pro. Audio features include Dolby Atmos, Object Tracking Sound+, Adaptive Sound Pro, Active Voice Amplifier Pro, and Q-Symphony for seamless pairing with Samsung speakers.
Additionally, the TVs come equipped with Vision AI Companion, which offers voice and conversational capabilities through Bixby, Microsoft Copilot, and Perplexity AI.
The Frame Series: Design and Flexibility Updates
The Frame series has also seen improvements with the introduction of The Frame Pro and the standard model. The Frame Pro utilizes a Neo QLED 4K panel, enhancing brightness, contrast, and black levels compared to previous versions.
A significant update is the Wireless One Connect Box, allowing users to place connected devices up to 30 feet away. The standard model retains built-in ports but adds a Slim Fit Wall Mount and back stoppers for easier cable access.
Both models feature Glare Free technology and support Motion Xcelerator up to 144Hz. With DLG, the refresh rate can reach up to 240Hz when connected to a compatible PC.
Art features remain a focal point, with both models accessing the same Art Store library and utilizing Pantone Validated ArtfulColor for precise color reproduction. Buyers can select from bezel options including Modern Brown, Modern Teak, Modern White, and Sand Gold Metal, along with third-party frames.
Audio and AI features include Dolby Atmos, Q-Symphony, AI Sound Controller Pro, and AI Soccer Mode.
Software and Availability
All models operate on One UI Tizen OS, which Samsung promises will receive updates for up to seven years. The platform includes Samsung TV Plus, offering over 2,700 streaming options, and Samsung Gaming Hub for cloud gaming.
Regarding pricing, the S95H starts at $2,499.99, reaching up to $6,499.99. The S90H ranges from $1,399.99 to $5,299.99, while the S85H begins at $1,199.99. The Frame Pro is priced between $1,999.99 and $3,999.99, with pricing for the standard The Frame models yet to be announced. The OLED models are currently available, while The Frame Pro is on sale now, and the standard models will be released later.
My name is Bhupendra Singh Chundawat. I am an experienced content writer with several years of expertise in the field. Currently, I contribute to Daily Kiran, creating engaging and informative content across a variety of categories including technology, health, travel, education, and automobiles. My goal is to deliver accurate, insightful, and captivating information through my words to help readers stay informed and empowered.
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