Mumbai, March 28: The foldable smartphone market in North America is becoming increasingly competitive. For years, Samsung maintained a significant lead, but that advantage is now diminishing.
A recent report from Counterpoint Research reveals that foldable shipments in the region surged by 28% year-over-year in 2025. While growth remains robust, the more significant change is in market share dynamics.
Samsung’s market share reportedly dropped from 65% in 2024 to approximately 51% in 2025. Although the company still leads overall and excels in book-style foldables, competition in the clamshell segment has intensified.
A major factor in this shift is Motorola. The brand experienced strong demand for its Razr 60 series, bolstered by competitive pricing and carrier partnerships. Consequently, Motorola captured around 44% of the market, transforming what was once a one-sided arena into a much tighter contest.
Google is also making strides, albeit from a smaller base. Shipments increased by 52% year-over-year following the launch of the Pixel 10 Pro Fold in late 2025. However, its market share is still estimated at about 5%.
This competitive landscape is evolving just as Apple is expected to enter the foldable market. The highly anticipated iPhone Fold is rumored to launch alongside the iPhone 18 series later this year, although availability may vary by market.
Apple has been cautious with foldables, avoiding the initial phase when consumers were more concerned about the durability and reliability of this new form factor. By entering now, the company is stepping into a more mature category that is easier to market to mainstream users.
Meanwhile, Samsung is reportedly working on its own updates, including a book-style foldable with a wider display. The aim appears to be maintaining competitiveness as new players, particularly Apple, enter the foldable space.
If these trends persist, 2026 could signify a pivotal moment. What was once a Samsung-dominated category is beginning to open up, and Apple’s entry may further propel it into the mainstream.
My name is Narendra Jijhontiya. I am an experienced content writer with several years of expertise in the field. Currently, I contribute to Daily Kiran, creating engaging and informative content across a variety of categories including TECHNOLOGY, health, travel, education, and automobiles. My goal is to deliver accurate, insightful, and captivating information through my words to help readers stay informed and empowered.
Leave a Comment