Chinese Ambassador Shu Feihong Visits Vijayawadas National Saras Mela, Praises Women Entrepreneurs
Chinese Ambassador Shu Feihong explores the National Saras Mela in Vijayawada, celebrating the achievements of women entrepreneurs.

Vijayawada, October 18 (Daily Kiran) : Chinese Ambassador Shu Feihong, accompanied by his wife Tan Yuxiu and a delegation, visited the National Saras Mela-2026 at Punami Ghat in Vijayawada on October 18. The five-member Chinese delegation included Minister Counselor Zhou Guohui, Second Secretary Guo Dongdong, and the ambassador’s secretary Li Anan.
Their visit, part of a scheduled tour from October 16 to 18 in the NTR district, allowed the ambassador and his team to explore various stalls showcasing products created by women entrepreneurs associated with self-help groups (SHGs) from different parts of India.
During the visit, the delegation engaged with the women entrepreneurs, expressing keen interest in their products and boosting their morale by making purchases. The ambassador praised the significant progress made by rural women entrepreneurs and acknowledged the entrepreneurial skills demonstrated by women across the country.
Shu commended the initiatives, creativity, and efforts of these women in developing and marketing their products, highlighting the growing economic empowerment of rural women through the self-help group movement.
This visit underscored the importance of the National Saras Mela as a platform for promoting women-led rural enterprises, showcasing traditional crafts, and providing SHG entrepreneurs with opportunities to expand their markets.
The National Saras Mela-2026 is being held from October 17 to 30 at Punami Ghat in Vijayawada, offering rural women entrepreneurs a national stage to display their products, connect with customers, and explore new business opportunities. President Droupadi Murmu inaugurated the fair on October 15.
The event, organized jointly by the Ministry of Rural Development and the Andhra Pradesh government, features over 600 stalls showcasing products made by women from self-help groups across the country.



