Mumbai, August 7: In today’s digital age, platforms like Instagram and YouTube have become essential for artists to showcase their talent, connect with audiences, and generate income. TV actress Jayanti Bhatia emphasizes that staying active on social media and consistently creating engaging content is no easy task. It requires time, effort, and creative thinking. Achieving success in this field demands relentless hard work, as content creation has evolved into a full-time profession.
In a recent conversation, Jayanti shared her views on the growing influence of social media. She stated, “Many artists today share videos about their personal lives, experiences during shoots, travel, food, fashion, and daily activities on Instagram and YouTube. This allows audiences to get a closer look at the true personality of the artist. The character portrayed on screen and the real person are often quite different. Social media bridges this gap and helps build a strong relationship with the audience.”
Jayanti also mentioned her YouTube channel, “Chatpuri Chaiti,” where she explores new avenues beyond acting. “Working on this platform has been a unique and enjoyable experience for me. I am still learning the nuances of social media, but I aspire to create short vlogs on Instagram in the future. I want to share my daily activities, shooting experiences, and insights related to acting, especially to provide new artists with valuable lessons. I believe that young talents entering the entertainment industry should understand not just acting but also how the industry operates.”
The actress often reflects on the importance of sharing essential aspects of ethics, discipline, and behavior related to the profession with new artists. “The world of acting may seem glamorous from the outside, but it is equally challenging from within. Throughout my long career, I have faced many ups and downs and encountered difficult situations. If my experiences can benefit a new artist, that would be the best outcome. To succeed in the industry, being a good artist is not enough; punctuality, professional conduct, and respect for others are equally crucial.”
Jayanti also praised content creators and artists who have successfully utilized platforms like Instagram and YouTube. “These individuals recognized the power of digital media in time and used it effectively. Social media has evolved beyond just a means of gaining popularity; it has become a strong source of additional income for artists. Moreover, even when an artist does not have a new project, content creation keeps them active, creative, and connected with their audience. It is also a great way to continuously learn and improve oneself.”
Leave a Comment