New Delhi, April 9: German luxury car manufacturer Mercedes-Benz India announced on Thursday that it recorded its highest-ever sales of 19,363 units for the fiscal year 2025-26. This figure represents a 2.29% increase compared to the previous fiscal year’s sales of 18,928 units. The growth was driven by strong demand in the top-end and core luxury segments.
In the January-March 2026 quarter, the company also saw a 7.45% increase in sales, with 5,131 units sold, up from 4,775 units during the same period last year.
Mercedes-Benz attributed its robust performance to a strong product portfolio, network upgrades, and an enhanced customer experience.
The high-end luxury segment experienced the most significant growth, with a 16% increase for FY 2025-26 and a 25% rise in the March quarter. Models such as the S-Class, Mercedes-Maybach range, EQS SUV, and AMG contributed to this success. Notably, this segment accounted for 27% of the company’s total sales, with waiting periods ranging from four months to a year for certain models, especially the AMG G 63.
The company’s core segment, which includes the C-Class, E-Class LWB sedan, and GLC and GLE SUVs, also played a crucial role in sales. The long-wheelbase E-Class remained the best-selling luxury car in India, with consistently strong demand.
However, the entry luxury segment saw an 18% decline, attributed to rising competition from lower-priced alternatives and market offers.
Mercedes-Benz stated that rather than focusing on volume growth, it is prioritizing feature-rich products in line with its long-term brand strategy.
Demand for electric vehicles is on the rise, with battery electric vehicles contributing 20% to the top-end luxury segment in FY 2025-26. Sales of electric vehicles priced over ₹1.4 crore surged by 85%, including models like the EQS SUV and EQS Maybach SUV.
The company plans to launch the CLA electric vehicle on April 24, marking the introduction of its new software-defined vehicles in the country.
Regarding network expansion, Mercedes-Benz aims to open over 20 new luxury outlets in 2026 under its ‘Go To Customer’ strategy. This includes entry into new markets like Visakhapatnam and Varanasi, while strengthening its presence in existing markets such as Bengaluru, Mumbai, Delhi-NCR, Pune, and Goa.
Over the next two years, franchise partners are expected to invest over ₹450 crore in this expansion, focusing on enhancing customer experience through improved facilities and new technologies.
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