Shillong, August 11: Meghalaya is set to strengthen its fight against HIV and sexually transmitted infections (STIs) by launching the “Intensified IEC Campaign 3.0.” This initiative will focus on youth engagement, early testing, treatment, and reducing the social stigma associated with these diseases.
The two-month campaign will kick off on Wednesday at Lady Keane College during the International Youth Day celebrations, with Health and Family Welfare Minister Wailadmiki Shylla as the chief guest.
This campaign is being launched in response to the increasing burden of HIV in the state and the social barriers that often prevent individuals from seeking testing or treatment. According to data from the Meghalaya AIDS Control Society as of November 2025, over 10,000 individuals, including around 500 children, have been identified with HIV/AIDS in the state.
A senior official noted that East Jaintia Hills has emerged as a significant area of concern. National HIV estimates indicate that the prevalence of HIV among adults in Meghalaya is considerably higher than the national average.
The campaign aims to move beyond traditional messaging and conduct awareness activities that reach communities through educational institutions, villages, and digital platforms. Target groups include adolescents, students, pregnant women, vulnerable communities, healthcare workers, government officials, community representatives, media professionals, and social media influencers.
Officials plan to organize rallies, roadshows, village meetings, awareness programs in schools and colleges, screening and counseling camps, and home visits. To enhance accessibility to information about HIV and STIs, they will also utilize community radio, digital campaigns, street performances, and flash mobs.
The campaign will address issues related to the spread and prevention of HIV, safe sexual practices, STI prevention, early detection and treatment, and misconceptions surrounding HIV. It will also highlight the connection between substance abuse and the spread of HIV.
Meghalaya has previously adopted community-based approaches for HIV awareness, particularly in Jaintia Hills, where youth-focused campaigns emphasize testing, accurate information, and empathy towards those living with HIV.
–
Leave a Comment