New Delhi, March 25: India’s smart TV shipments remained flat in 2025 compared to the previous year. However, following a reduction in GST, shipments saw a 10% increase in the fourth quarter year-on-year. Demand was weak in the first half of the year, according to a report released on Wednesday.
Counterpoint Research noted that televisions priced between ₹40,000 and ₹50,000 performed well in the broader market, as consumers preferred models with enhanced features.
The market share of larger screen televisions has been steadily increasing, with 43-inch models leading in sales. Models with screen sizes of 55 inches and above also recorded growth in sales.
The report further indicated that shipments of Quantum Dot LED (QLED) nearly doubled year-on-year in 2025, while Mini LED experienced the most significant growth from a low base.
The report highlighted that the widespread availability of key sizes like 43 and 55 inches, along with strong penetration in the mid-range segment, has allowed QLED shipments to expand across all price categories. Meanwhile, the growth of Mini LED was partly due to its low base, but it also reflects brands’ efforts to enhance their portfolios and position it as a more affordable alternative to OLED.
The research firm attributed the market weakness in the first half of the year to softened consumer sentiment, leading to cautious discretionary spending and delayed upgrades due to a lack of strong promotional campaigns.
The report stated, “However, the market improved in the second half due to festive offers, better financing schemes, and the increasing affordability of larger screen televisions. The reduction in GST rates on TVs of 32 inches and above also contributed to this improvement.”
Research analyst Anshika Jain commented, “India’s smart TV market remained nearly stable in 2025, but we expect steady growth in 2026 as the replacement cycle for purchases made during the pandemic begins, and affordability for larger screen TVs improves.”
Jain further noted that potential increases in DRAM (Dynamic Random-Access Memory) and NAND prices could raise the cost of materials for feature-rich TVs, putting pressure on margins and limiting aggressive pricing in the near future.
Leave a Comment