Apple to Unveil iPhone 17 Series and More at ‘Awe Dropping’ Event on September 9

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Bhupendra Singh Chundawat

Apple is set to host its highly anticipated ‘Awe Dropping’ event on September 9, 2025, at Apple Park, Cupertino. The event will begin at 10:00 PM IST (10:30 AM PDT local time), where the company will launch the iPhone 17 series and several other new products, marking major upgrades in hardware, design, and AI-driven performance.

iPhone 17 Pro

iPhone 17 Series Launch: Major Upgrades and New ‘Air’ Model

The highlight of the event will be the iPhone 17 series. This year’s lineup includes the standard iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and a new iPhone 17 Air model, which replaces the previous Plus variant. Pro models feature a higher base storage of 256GB, enhanced cameras, improved battery life, and advanced cooling systems. All models are powered by the latest Apple A19 or A19 Pro chipsets and run on iOS 26, which brings deep AI integration and satellite connectivity.

The iPhone 17 Air introduces an ultra-thin design and sits between the standard and Pro models. All variants include a 24MP TrueDepth front camera, 45W MagSafe charging, and displays ranging from 6.3 to 6.7 inches, with Pro and Pro Max versions using LTPO OLED panels for smoother performance.

Expected Specifications at a Glance

Pricing and Pre-orders

The iPhone 17 series is expected to start at $799 (approx. ₹70,012) for the base model, with the Air at $949 (approx. ₹83,207), Pro at $1,049 (approx. ₹91,817), and Pro Max at $1,249 (approx. ₹1,09,823). Pre-orders are likely to begin within days of the official announcement.

Other Products Expected at the Event

Apple will also introduce the latest Apple Watch Series 11 and Apple Watch Ultra 3, bringing improved health sensors and advanced fitness tracking. The AirPods Pro 3 are expected with better active noise cancellation, and updated iPads—including new Pro and Air models—may be announced, all running on updated software with AI enhancements.

How to Watch the Apple Event Live

The ‘Awe Dropping’ event will be livestreamed worldwide on Apple’s official website, the Apple TV app, and Apple’s official YouTube channel, making it easily accessible to fans and tech enthusiasts across the globe.

Apple’s September 9 event is expected to set new standards in flagship smartphone design and innovation, with significant upgrades throughout the iPhone 17 lineup and other ecosystem products.

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