Udaipur, September 16 (Patrika English News). Sundaram Finance organised Sundaram Circle, a one-of-its-kind customer meet in Udaipur, bringing together long-standing commercial vehicle customers and their next generation for an evening of connection and reflection.
Themed “Where Legacy Meets Loyalty — and Welcomes the Next Generation”, the event drew participation from around 50 customers. Senior leadership of the company emphasised that even as most interactions move online, Sundaram Finance continues to prioritise personal relationships. “Relationships aren’t built over screens — they’re nurtured through handshakes, smiles, and shared time,” a senior leader noted.
The company said this philosophy aligns with founder Shri T.S. Santhanam’s guiding mantra — “Contact. Contact. Contact.” — and the legacy of Sri Sundaram Iyengar, who pioneered customer-centric initiatives in transport as early as 1924.
The event highlighted Sundaram Finance’s 360° approach to customer engagement through its group companies — Sundaram Finance, Sundaram Home, Sundaram Mutual, Royal Sundaram, Sundaram Business Services, and Sundaram Alternates. The Group also underscored its wider commitment through CSR initiatives in health, education, culture, sustainability, and its Green Task Force programme.
At the meet, senior leadership engaged with next-generation entrepreneurs and business owners, while long-standing customers were felicitated with mementos for their enduring association. The event also provided a platform for customers to share their journeys and experiences, showcasing the company’s relationship-driven approach.
The evening concluded with a reaffirmation of Sundaram Finance’s commitment to remain a trusted partner for customers — beyond transactions, supporting livelihoods, businesses, and long-term aspirations.
My name is Bhupendra Singh Chundawat. I am an experienced content writer with several years of expertise in the field. Currently, I contribute to Daily Kiran, creating engaging and informative content across a variety of categories including technology, health, travel, education, and automobiles. My goal is to deliver accurate, insightful, and captivating information through my words to help readers stay informed and empowered.
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