Beijing, January 27 – The promotional video for the 2026 CMG Spring Festival Gala was unveiled for the first time during the Chinese New Year celebrations held in Santiago, the capital of Chile. The event marked the Year of the Horse according to the Chinese lunar calendar.
The video’s joyful and peaceful scenes, combined with a vibrant festive atmosphere, attracted many local residents who paused to watch. This reflects the growing popularity of the Chinese New Year festival across the South American continent.
Thousands of people gathered in downtown Santiago to take part in the festivities welcoming the 2026 Chinese lunar New Year. The large screen on the main stage showcased the promotional video, which featured distinctive visual styles, an energetic rhythm, and a strong celebratory mood that vividly captured the spirit of the Chinese New Year. The audience expressed their admiration, with many recording the moment on their cameras.
Several locals shared that the video gave them a direct experience of the unique charm of the Chinese New Year. They showed keen interest in the traditions of family reunions, bidding farewell to the old year, and welcoming the new one. The debut of the 2026 CMG Spring Festival Gala promotional video was the highlight and most popular part of the event.
(Source: China Media Group, Beijing)
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