New Delhi, August 22: The FICCI FLO Jammu and Kashmir and Ladakh (JKL) event, “The Power to Empower: Vibrant Verve, Edition-4,” held in Jammu, has emerged as a significant initiative promoting women’s entrepreneurship, self-reliance, and local crafts. Women entrepreneurs, artisans, designers, and homemakers from across the country showcased their products and creative works at this event. The primary goal is to connect women with business opportunities and provide wider market access for their products.
During the event, Varsha Bansal, Chairperson of FICCI FLO JKL, expressed excitement about this fourth edition, highlighting the integration of a lifestyle exhibition with a social purpose. She noted that around 45 exhibitors from across the nation participated, with a special emphasis on local artisans and craftspeople.
“This event has received tremendous support from the public. As this is a special edition for Raksha Bandhan, we want to convey the message that if you are looking for a unique gift for your brother or sister, the FICCI FLO Vibrant Verve Edition-4 is an excellent platform,” she stated.
Meanwhile, Babila Rakhwal, Commissioner-Secretary of the Science and Technology Department, praised the initiative, stating that FICCI FLO is a vital organization for women. The Jammu chapter aims to expand its reach throughout the Jammu and Kashmir region.
“This is a key event that provides women entrepreneurs, artisans, and local women with the opportunity to showcase their products and regional art. The stalls at the exhibition are helping women connect with customers and markets nationwide,” she added.
Babila Rakhwal further emphasized, “This is a beautiful and empowering initiative. The government is particularly focused on women-related schemes, but when women actively participate in other development programs and community initiatives, it strengthens inclusive growth. Today, women’s cooperatives and groups are receiving more encouragement than ever.”
Anusuya Jamwal, ADC of Jammu, stated that the fourth edition of Vibrant Verve offers a fantastic opportunity for women to showcase their talents. She noted that women from diverse backgrounds, including artisans, designers, homemakers, and young entrepreneurs, are coming together on this platform.
“The role of women in the development of any country’s economy is crucial. Women contribute significantly not only to economic growth but also to social and financial progress. For a country to advance, it is essential to provide opportunities and empowerment to its female population,” she remarked.
Shiny Sharma, associated with the Army Wives Welfare Association (AWWA) in Udhampur, mentioned that women’s empowerment is not just a means of earning income; it also strengthens women’s confidence, personality development, and social participation.
“When we talk about empowerment, it is not limited to earning money. It brings about positive changes in women’s personalities and enhances their contributions to family and nation-building,” she said.
She added that this year marks the 60th anniversary of AWWA, and the organization has provided several women entrepreneurs with the opportunity to participate in this exhibition. According to her, FICCI FLO brings new ideas and energy to its programs every year, offering women a chance to progress.
Meanwhile, Kunwarani Dr. Ritu Singh, founder chairperson of FICCI FLO Jammu and Kashmir and Ladakh, expressed her happiness at the organization’s progress over the past five years. She congratulated the entire FLO family and noted that a significant number of young women are stepping into entrepreneurship.
“Many young women have launched startups in fields such as bakery, textiles, jewelry, event management, and digital marketing. It is inspiring to see young women actively participating in the country’s economic progress,” she stated.
Dr. Ritu Singh added, “These young women are the future of the country. When girls step forward to start their businesses and create job opportunities, it directly contributes to the nation’s development.” She also thanked Prime Minister Narendra Modi, stating that various schemes launched for women and youth, along with incentives for the MSME sector, have opened new avenues for entrepreneurship.
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