Udaipur, September 9 (Kiran News) — Asian Paints has unveiled a new campaign for its luxury brand Royale Glitz, marking its evolution from premium wall finishes into a complete home décor inspiration. The campaign features brand ambassador Deepika Padukone, making her much-anticipated return to the screen.
Unlike conventional paint advertisements that highlight shades and finishes, this campaign positions Royale Glitz as the starting point of every design story, redefining luxury for modern Indian homes.
Amit Syngle, MD & CEO, Asian Paints, said:
“With Royale Glitz, we’re redefining what luxury means for Indian homes. At Asian Paints, we’ve always believed in the power of self-expression that truly makes a home yours. The Royale Glitz campaign celebrates how a single wall can transform an entire space, showing that design begins with self-expression. We are also happy to continue our association with the global icon Deepika, who embodies grace and luxury.”
The campaign emphasizes how décor is not just about colour, but about creating emotionally charged spaces that reflect individuality and evolve with time. By positioning Royale Glitz as a central element in home transformation, Asian Paints aims to inspire consumers to see their homes as dynamic expressions of self.
My name is Bhupendra Singh Chundawat. I am an experienced content writer with several years of expertise in the field. Currently, I contribute to Daily Kiran, creating engaging and informative content across a variety of categories including technology, health, travel, education, and automobiles. My goal is to deliver accurate, insightful, and captivating information through my words to help readers stay informed and empowered.
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