United Breweries inches up as its Kingfisher opens online merchandise store ‘KF.LIFE’

United Breweries is currently trading at Rs. 1501.35, up by 3.90 points or 0.26% from its previous closing of Rs. 1497.45 on the BSE.

United Breweries
United Breweries

The scrip opened at Rs. 1500.05 and has touched a high and low of Rs. 1506.35 and Rs. 1491.25 respectively. So far 1624 shares were traded on the counter.

The BSE group ‘A’ stock of face value Rs. 1 has touched a 52 week high of Rs. 1805.00 on 13-Dec-2022 and a 52 week low of Rs. 1342.25 on 05-May-2023.

Last one week high and low of the scrip stood at Rs. 1519.95 and Rs. 1473.30 respectively. The current market cap of the company is Rs. 39696.47 crore.

The promoters holding in the company stood at 72.71%, while Institutions and Non-Institutions held 22.01% and 5.28% respectively.

United Breweries’ brand — Kingfisher has opened its first-ever online merchandise store, KF.LIFE. This exciting collaboration with Bengaluru based The Fantam, brings exclusive Kingfisher merchandise to fans nationwide, offering an array of stylish bar accessories, captivating board games, beautiful wall decor signages, and trendy apparels.

With the changing aspirations of the youth and their increased disposable income, the modern Indian seeks to explore and experiment, aspiring to live a better life. Kingfisher recognizes this trend and is poised to tap into the desire for exploration and experimentation, providing an associated lifestyle that fosters brand love. The online merchandise store offers fans an exclusive avenue to connect with the brand, enabling them to wear their love for Kingfisher with pride. From trendy apparel to captivating board games and stylish bar accessories, each item has been meticulously designed in-house, tailored to suit the vibrant lifestyle of young Indians.

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