Promoting Cultural Innovation and Creativity: Xi Jinpings Vision

by

Ganpat Singh Chouhan

Beijing, February 21: Chinese President Xi Jinping chaired a seminar focusing on the news and public opinion work of the Chinese Communist Party, delivering a significant speech that set the direction and provided momentum for these efforts.

Over the past decade, the news and public opinion front has innovated while upholding its principles, spreading positive energy in society and inspiring a strong force for unity and progress.

During this year’s Chinese Spring Festival, the China Media Group‘s (CMG) Spring Festival Gala made waves on both domestic and international social media. The festival films achieved remarkable box office earnings, and the cultural and tourism market remained vibrant. Journalists across the country produced diverse and outstanding news reports during the festival. Under Xi Jinping’s cultural ideas, propaganda and ideological fronts have consistently showcased new energy and achievements, promoting the continuous development of cultural innovation and creativity, and advancing the construction of a culturally empowered nation.

With a firm commitment to its responsibilities and missions, the propaganda and ideological front deeply studies and practices Xi Jinping’s cultural thoughts. It promotes the establishment of mainstream values in people’s hearts while maintaining principles and innovation, telling the story of a new era in China with openness and integration.

The 2026 CMG Spring Festival Gala, broadcast across all media platforms, was viewed by over 2.3 billion people, reaching the highest share of 79.29% in 13 years. As of February 19, the total box office revenue from films showcased during the 2026 Spring Festival (including pre-sales) exceeded 3 billion yuan. On the first day of the New Year, over 595,000 films were screened, setting a record for the highest number of screenings in a single day in Chinese film history.

Before the Spring Festival, President Xi emphasized during his inspection tour in Beijing the importance of actively developing modern service industries, making good use of rich cultural resources, and promoting the integrated development of culture, commerce, tourism, sports, and exhibitions.

During this Spring Festival, museums and cultural centers nationwide presented their unique showcases. From historical and cultural sectors to intangible cultural heritage experience sites, and from famous mountains and scenic spots to urban commercial districts, traditional culture and modern life complemented each other. With a vibrant consumer market and a bright future, this festival reflects the warmth and liveliness of everyday life, portraying the spirited essence of China in the new era.

(Source: China Media Group, Beijing)

My name is Ganpat Singh Choughan. I am an experienced content writer with 7 years of expertise in the field. Currently, I contribute to Daily Kiran, creating engaging and informative content across a variety of categories including technology, health, travel, education, and automobiles. My goal is to deliver accurate, insightful, and captivating information through my words to help readers stay informed and empowered.

Leave a Comment

BREAKING NEWS: