National Saras Mela to Take Place in Jaipur This December

Jaipur, November 13 (Daily Kiran) : The National Saras Mela is set to take place in Jaipur this December, offering a significant platform for women affiliated with self-help groups from across the country. Chief Minister Bhajan Lal Sharma has instructed officials to incorporate local products related to the state’s rich arts and ensure active participation from women associated with the Rajivika program.

To encourage women’s involvement, the Chief Minister emphasized the need for meetings aimed at motivating them for this event. During a review session on Rajivika and dairy departments at the Chief Minister’s office on Friday, he noted that these sectors are vital for enhancing the economic prosperity of rural women and generating local employment opportunities.

He stressed that empowering rural women economically involves not only product creation but also providing them with marketing, branding, and sales opportunities. The state government has set an ambitious target of creating 2.5 million ‘Lakshmi Didis’, with 2 million women already achieving this status.

To support these women in selling their products, the government is developing an e-commerce platform to broaden market access and create new income opportunities. The Chief Minister described the ‘Saras Sakhi’ initiative as an innovative step towards the self-reliance and economic growth of rural women.

He directed the Rajivika and dairy departments to effectively implement a joint action plan and connect products through a unified marketing network. Additionally, he instructed that training be provided to ‘Saras Sakhis’ at the divisional level. The meeting included Chief Secretary V. Srinivas, Additional Chief Secretary (Chief Minister’s Office) Akhil Arora, and officials from relevant departments.