Chinas AI Token Sales Revolutionize Live Streaming Shopping Experience
Chinas AI industry showcases its power with the successful token sales during the Double 11 shopping festival, transforming consumer engagement.
Beijing, November 10 (Daily Kiran) : The Double 11 shopping festival in Beijing has introduced a groundbreaking element with the launch of “321, Token Live,” reshaping the live streaming shopping landscape. In just half an hour, the AI-powered token sales reached approximately 100,000 packages, equivalent to a staggering 20 trillion tokens. This event marks not just a commercial milestone but also highlights the growing popularity of China’s AI industry.
Previously, terms like big models, tokens, and computing power were confined to labs and technical circles, far removed from the average consumer. Today, AI computing power is being packaged and sold like essential utilities, reflecting the robust growth of China’s AI sector.
Reports indicate that by 2025, the scale of China’s AI core industry will exceed 12 trillion yuan, with generative AI users reaching over 620 million. China has released over 1,500 large models, the highest globally, and established 42 computing clusters, boasting intelligent computing capabilities exceeding 1,590 EFLOPS. Furthermore, China holds nearly 60% of the global share in AI patents.
Chinese big models are no longer just competing on parameters; they now focus on practical applications in everyday scenarios, such as office tasks and content creation. These models are being converted into subscription-based, user-friendly services, bridging the gap from research to consumer products.
Live streaming has played a crucial role in demystifying AI for the public. Streamers explain in simple terms how AI operates, reducing awareness barriers and allowing thousands to grasp how AI can assist in daily tasks. The fusion of traffic platforms and AI technology has dismantled the barriers between technical supply and public demand, fostering a culture of AI usage among everyday users. This shift indicates that the competitive focus in AI is gradually transitioning from core model capabilities to product experience, market access, and ecosystem services.
The inclusion of computing power in live streaming signifies a transformation in AI’s business model. Previously, large model service providers primarily catered to enterprise clients, but token sales have opened the retail consumer market. This allows individual creators and small businesses to purchase computing power as needed, operating on a pay-as-you-go basis.
This lightweight consumption model sparks immense demand and creates a new revenue stream for China’s large models. It establishes a positive cycle of “computing supply – user engagement – scenario feedback – iterative optimization.”
The rise of tokens from laboratory parameters to popular live streaming products is a positive sign. The development of AI in China must not only focus on core technologies but also strive to integrate deeply into everyday life. When AI research and innovations reach the desks of ordinary people, the true benefits of technology can spread, fostering a vibrant new digital ecosystem.
