China Sports Culture and Tourism Expo Kicks Off in Suzhou

Suzhou, November 14 (Daily Kiran) : The China Sports Culture Expo and the China Sports Tourism Expo were inaugurated on November 13 in Suzhou, Jiangsu Province. The event will run for three days and focuses on advancing sports and fostering connections in a new era.

Sports departments from all 31 provinces, autonomous regions, and municipalities are participating, alongside delegations from Hong Kong, Macau, and Taiwan. International sports organizations and multinational enterprises have also been invited to attend.

During the opening ceremony, Xu Qian, Deputy Director of the General Administration of Sport of China, highlighted that 2026 marks the first year of the 15th Five-Year Plan in China. He noted the outstanding performance of Chinese delegations in international competitions, including the Milan Winter Olympics and the Nagoya Asian Games. This marks the fourth consecutive year that the expos have been held in Suzhou, serving as a vital platform for promoting the spirit of Chinese sports and enhancing the integration of sports, culture, and tourism.

Qi Chuan, Deputy Director of China Media Group (CMG), extended congratulations on behalf of the organization. He emphasized that sports serve as a significant platform for showcasing national cultural soft power. CMG aims to bridge the gap between sports and the public, enhancing the blend of culture, tourism, and sports to effectively tell China’s sports story.

Additionally, on November 13, CMG hosted a “Brand Strong Nation China Tour” co-construction meeting in Suzhou, attended by representatives from around 50 enterprises. Qi Chuan remarked on Suzhou’s robust industrial base and complete industrial chain. He expressed hope that CMG’s promotional efforts would foster the simultaneous development of industries, enterprises, and brands in Suzhou, tailoring diverse communication strategies to enhance the city’s image and brand.