Tata Curvv Sales Hit Record Low Since Launch – Discounts Announced on ICE and EV Models

Tata Motors’ Curvv, a prominent player in the compact SUV segment, has experienced its lowest sales figures since launch, prompting the automaker to introduce attractive discount offers on both its Internal Combustion Engine (ICE) and Electric Vehicle (EV) models.

Despite securing the fifth position in its segment and holding a market share of approximately 6%, Tata Curvv has seen a significant decline in sales, with only 3,087 units sold last month. In response, Tata Motors has rolled out limited-period discounts on both MY2025 and MY2024 variants, valid until February 28, 2025.

With price cuts, scrappage bonuses, and exchange benefits, the revised pricing structure aims to revive demand and boost sales momentum. Let’s take a closer look at the latest discount offers, savings, and the overall market scenario for the Tata Curvv.

Tata Curvv: Current Market Performance and Price Overview

The Tata Curvv ICE range is priced from ₹9.99 lakh, while the Curvv EV starts at ₹17.49 lakh (ex-showroom). Both models were introduced last year, with strong initial demand, but the recent drop in monthly sales figures has raised concerns regarding its market positioning.

Given the increasing competition in the compact SUV and EV segments, the sales slump indicates a need for strategic price adjustments and added incentives to attract potential buyers.

Tata Curvv Discount Offers February 2025

Tata Motors has introduced different discount structures for MY2025 and MY2024 Curvv models, offering potential savings of up to ₹50,000, depending on the model year and variant.

1. MY2025 Tata Curvv Petrol & Diesel Discount Breakdown

• Scrappage Bonus: Up to ₹20,000
• Exchange Bonus: ₹13,793 (Customers can choose either the scrappage bonus or the exchange bonus, but not both.)
• Cash Discount: None

The MY2025 Curvv variants do not come with a direct cash discount, but the available scrappage or exchange benefits provide a moderate incentive for potential buyers.

2. MY2024 Tata Curvv Petrol & Diesel Discount Breakdown

• Cash Discount: ₹30,000
• Total Benefits: Up to ₹50,000 (Includes exchange bonus or additional dealer-level discounts.)

The MY2024 Tata Curvv models receive a higher discount compared to their MY2025 counterparts, with direct cash benefits and potential additional offers at the dealer level, depending on stock availability.

Given the aggressive pricing by competitors in the compact SUV category, the higher discount on MY2024 models could attract more price-sensitive buyers.

Tata Curvv EV Discounts Are Any Benefits Available?

Currently, no direct discounts have been announced for the Tata Curvv EV. However, Tata Motors has been providing attractive financing options, extended warranty packages, and special lease programs for EV buyers.

Potential customers looking to purchase the Curvv EV are advised to check with Tata dealerships for any dealer-specific benefits that may be available.

Tata Curvv Sales Trends: A Closer Look at the Decline

Since its launch, the Tata Curvv has been positioned as a premium compact SUV, targeting buyers looking for a futuristic design, advanced features, and efficient powertrain options. However, its recent sales performance suggests growing competition and market challenges.

Key Factors Contributing to Sales Decline

1. Intensifying Competition

   • The compact SUV segment has seen the entry of multiple strong competitors, such as the Hyundai Creta, Kia Seltos, Mahindra XUV300, and MG Astor.
   • New EV launches, including the Mahindra XUV400 and Hyundai Kona Electric, have intensified the competition in the affordable EV category.

2. Pricing Sensitivity Among Buyers

   • The starting price of ₹17.49 lakh for the Curvv EV is significantly higher than some of its rival EVs, making it less attractive for budget-conscious consumers.
   • While the Curvv ICE versions start at ₹9.99 lakh, customers may still opt for segment leaders like the Hyundai Creta or Kia Seltos, which offer more established market presence and features.

3. Consumer Preference Shift

   • With the increasing adoption of hybrid and electric vehicles, some buyers are waiting for more affordable EV options with better charging infrastructure before making a purchase decision.

4. Economic and Market Conditions

   • Rising interest rates and inflation concerns may have impacted consumer spending patterns, leading to a temporary slowdown in automobile purchases.

Will Discounts Revive Tata Curvv Sales?

The discounts announced by Tata Motors are a strategic move to revive sales and enhance competitiveness in the compact SUV segment. However, several factors will determine whether this approach will yield positive results:

Potential Positives of Discount Strategy

Lower Effective Price Point: The ₹50,000 discount on MY2024 models may attract more buyers, particularly those considering budget-friendly SUVs.

Improved Dealer Push: With dealer-level incentives, sales representatives may have greater motivation to promote the Curvv over competitors.

Potential Demand Rebound: If the overall market sentiment improves, especially with fuel price stability and increased demand in the summer season, sales could bounce back.

Challenges That Remain

✘ Discounts Alone May Not Be Enough: Given the competitive nature of the SUV market, Tata may need to introduce feature enhancements or limited-time special editions to sustain buyer interest.

✘ Electric Vehicle Pricing Sensitivity: While Curvv ICE models are seeing discounts, the Curvv EV remains expensive, limiting its mass-market appeal.

✘ Stock Availability Variability: Since higher discounts apply only to MY2024 models, their limited availability at dealerships may restrict how many buyers can actually benefit from the offers.