Udaipur : Slice onboards Bollywood Diva and superstar, Kiara Advani as its brand ambassador. The brand also launched its new invigorating and fun summer campaign, ‘AAM KA EHSAAS. SABSE KHAAS.’ featuring the popular star at a special brand event. With Kiara as its brand ambassador, Slice aims to further connect with its audience and reinforce its position as the go-to drink for mango lovers across the country.
Speaking on the association and the new campaign, Anuj Goyal, Associate Director, Slice and Tropicana, PepsiCo India said, “We are thrilled to have Kiara Advani as our new brand ambassador. Known for her exceptional acting skills and her stylish persona, she has huge fan base amongst our target audience. We believe her popularity and mass appeal will help us connect with our consumers in a meaningful way.”
The bewitching new film transports audiences to a tropical paradise where the majestically beautiful Kiara Advani is dressed in a flowy yellow ensemble with her best companion, Slice as she sits next to a boy who is attempting to woo her. With a pleasing and playful background score, the screen switches between the boy and Kiara exchanging looks while the boy imitates Kiara’s actions to engage with her – only he sits with a bottle of another mango drink attempting to match Slice. Audiences then witness Kiara indulging herself bit-by-bit in the Slice experience. Failed at his efforts to be Kiara’s one and only, the boy gives into the irresistible Slice, as Kiara exclaims that he can try all he wants, Slice® is still her ‘Sabse Khaas’!