Siti Network and Hinduja Group’s Headend-in-the-Sky platform Nxtdigital have entered into an infrastructure sharing agreement. The move, the first of its kind, will have two conventional competitors share Infrastructure, heralding a new era of collaboration in the digital platform space. Nxtdigital presently has a subscriber base of over five million. This move is in line with Siti’s strategy of enhancing its operational efficiencies. Siti will leverage the Headend-in-the-Sky platform to deliver its signals to its local cable operators (LCOs), thus providing its services to semi-urban and rural subscribers, while also expanding its footprint across the country through satellite.
Siti Network is engaged in the business of distribution of television channels through analogue and digital cable distribution network, primary Internet and allied services.