Samsung Galaxy A-Series to Introduce ‘Awesome Intelligence’ Features

Samsung is gearing up to elevate its mid-range Galaxy A-series with the inclusion of AI-powered features branded as ‘Awesome Intelligence’ (AI). Expected to debut with the Galaxy A56 and Galaxy A36, this move could bring premium-like functionalities to non-flagship models, aiming to enhance the user experience significantly.

‘Awesome Intelligence’ Trademark Sparks Speculations

• Trademark Filing: Samsung filed a trademark for ‘Awesome Intelligence’ on January 9, 2025, in the US, Europe, and South Korea.
• ‘Awesome’ Branding: Samsung frequently markets its Galaxy A-series with the word ‘awesome,’ suggesting this trademark is likely tied to its mid-range lineup.
• Abbreviation: The term ‘AI’ (short for ‘Awesome Intelligence’) hints at an emphasis on artificial intelligence-powered features.

AI Features Expected for Galaxy A-Series

The Galaxy A56 and A36 could be the first non-flagship Samsung devices to adopt AI functionalities, potentially borrowing features from the flagship Galaxy S-series, such as:

1. Live Translate: Real-time language translation across apps and images.
2. AI Summarisation: Automatically summarising text content, such as long emails or articles.
3. Generative Edit: AI-assisted photo and video editing for enhanced creativity.
4. Chat Assist: AI-enabled responses and suggestions during text conversations.

These features could set a new standard in the mid-range segment, offering intelligent assistance and enhancing day-to-day tasks.

Galaxy A56 and A36: What We Know So Far

Galaxy A56

• Chipset: Powered by the Exynos 1580 SoC, coupled with 12GB RAM.
• Price: Expected to start at £439 (approx. ₹47,200), a noticeable increase from its predecessor’s ₹39,999 price tag.

Galaxy A36

• Specifications: While specific details remain under wraps, it’s likely to receive toned-down versions of AI features found on the A56.
• Price: Yet to be confirmed, but its predecessor launched at ₹30,999.

Key Questions

1. Backward Compatibility: Will ‘Awesome Intelligence’ expand to older Galaxy A-series devices via updates?
2. AI Features: How many flagship-level AI functionalities will trickle down to these mid-range models?
3. Impact on Pricing: How much of the increased price tag is attributed to AI integration?

Competitors and Market Impact

• Competitor AI Offerings: Rival brands like Xiaomi, Realme, and Vivo already include AI-powered features across various price segments, intensifying competition.
• Premium Experience: If executed well, Samsung’s AI move could strengthen the Galaxy A-series’ position as a bridge between budget and flagship segments.