New Delhi, June 16: Sunil Ambekar, the publicity chief of the Rashtriya Swayamsevak Sangh (RSS), shared insights on AI, journalism, social responsibility, and national development at the Devarshi Narad Journalism Awards 2026 held in New Delhi. He stressed that despite the growing influence of technology, there is no substitute for human intellect and wisdom. He emphasized the need to strengthen the positive atmosphere in the country and stated that just as credit is given for good deeds, responsibility must also be taken for challenges faced.
Speaking on the impact of AI, he noted that humans cannot be replaced. He highlighted that God has endowed humans with the unique ability to think, reflect, and make decisions. In the age of AI, human intelligence will continue to thrive.
Ambekar pointed out that AI is rapidly collecting data, not just information but also knowledge. This technology operates on a global scale and its influence is continuously growing. He mentioned that IIT Mumbai is developing an AI capable of communicating in regional languages and dialects of the country.
Regarding the current atmosphere in India, he remarked that there is a positive environment, with rising aspirations among people. Even the poorest individuals desire education and wish to contribute to the nation’s development. He believes this is the best time for the country and that efforts should be made to promote this positivity to enhance stability amid global uncertainties.
He urged journalists and society to work towards furthering this positivity. Emphasizing human values, Ambekar stated that in modern life, we often undervalue fundamental aspects, while true importance lies in a person’s character and thoughts. He mentioned that for 100 years, the RSS has operated under the belief that if a person is right, they can do the right thing in any era. Conversely, if a person is wrong, their actions will also be wrong, regardless of the time.
He highlighted the significance of an individual’s thoughts, ideas, and character in today’s world. Reflecting on the 100 years of the RSS, he noted that the organization has consistently worked on the principle that if individuals are right, society and systems will also progress in the right direction.
On public expectations, he observed that there are cross-expectations in every field. He provided an example where airline passengers expect trains to be punctual, while train passengers expect the same from airlines, which is practically impossible. He stated that everyone must understand their responsibility in their behavior.
Discussing religion and coexistence, he remarked that religion should not mean the extinction of one faith by another, but rather that all religions should coexist. Many people can walk on the same road without issue. He suggested that while we can widen the road, it is essential to walk on the path of righteousness. Professionals like doctors, teachers, and journalists each have their own duties. If everyone understands their responsibilities, it is crucial to recognize that if you expect something from others, they also have expectations of you.
He stated, “Just as multiple vehicles can travel on the same road, various ideas and beliefs can coexist in society.”
Ambekar noted that while everyone takes credit for good deeds, responsibility for problems should also be shared. This applies to personal, familial, social, national, and political spheres. If there are issues between Hindus and Muslims, it cannot be that only one side is accountable for the good or bad outcomes. This long-standing issue requires collective contemplation.
He emphasized that if we desire prosperity in our economy, the government has significant responsibilities, but so do the common people. If we do not regard every task as respectable, no one will be willing to perform it. Without collective effort, an inclusive economy cannot be established, leading to ongoing conflicts.
He pointed out that the issue of not respecting every task is not only present in villages but also in urban areas and among educated individuals.
Ambekar concluded by stating that if every issue is viewed solely through a political lens, understanding and resolving problems will become challenging. He advised journalists that while politics is a vital part of the nation, not every subject should be examined solely from an electoral or political perspective. We can understand elections, democracy, and social issues like we do cricket and festivals. Active participation from the public is essential for solving social problems; relying solely on the government is insufficient.
Leave a Comment