Reliance Consumer Products Acquires SIL Brand to Revive Iconic Indian Heritage Brands

Bengaluru, January 22, 2025: In a strategic leap towards strengthening its position in the consumer products sector, Reliance Consumer Products Limited (RCPL) has acquired the SIL brand, a household name synonymous with quality food products. This acquisition underscores RCPL’s commitment to revitalizing iconic Indian heritage brands, ensuring their relevance to modern consumers while preserving their rich legacy.

Empowering Heritage with a Vision for the Future

RCPL, the fast-growing consumer products arm of Reliance Industries, aims to combine the legacy of SIL Foods with its own robust infrastructure, innovation, and expertise. The acquisition aligns with RCPL’s broader strategy of reintroducing India’s cherished brands to a new generation of consumers while maintaining their authentic essence.

Ketan Mody, COO of RCPL, highlighted the company’s commitment to restoring cultural and culinary heritage:
“Reliance Consumer Products is focused on building a business for the future while preserving the rich cultural and culinary heritage of India. SIL Foods, with its trusted legacy, offers an exciting opportunity to bring iconic Indian flavors and products back to consumers in new and innovative formats. We believe our expertise in consumer engagement, innovation, and distribution will unlock the brand’s full potential and make it even more relevant in today’s fast-evolving marketplace.”

Reviving and Modernizing SIL Foods

The addition of SIL Foods to RCPL’s portfolio is set to breathe new life into the brand, which boasts an extensive range of food products. RCPL plans to:

• Enhance Product Quality: Raise the standards of SIL Foods to meet evolving consumer expectations.
• Expand Distribution Networks: Leverage its pan-India reach to ensure greater availability of SIL products.
• Innovate Offerings: Introduce new and modernized product formats while maintaining authenticity.
• Execute Impactful Marketing Campaigns: Revitalize the brand’s presence and connect with a broader audience.

Strategic Move for Growth in Consumer Products

The acquisition of SIL Foods is a key milestone in RCPL’s journey to create a future-ready business rooted in India’s cultural heritage. With its deep understanding of the Indian market and a consumer-centric approach, RCPL is well-positioned to turn SIL Foods into a household favorite once again.

This move also reflects RCPL’s vision of providing global-quality offerings inspired by India, delivering them at fair prices to consumers across the country.

Voices from Leadership

Ajay Mariwala, Managing Director of SIL Foods, expressed optimism about the partnership:
“We are thrilled to join forces with Reliance Consumer Products and embark on this new chapter for SIL Foods. RCPL will help breathe new life into the SIL brand by expanding its reach and bringing authentic SIL products to a broader, modern audience.”

Driving Sustainability and Innovation

RCPL’s strategy emphasizes not only heritage but also innovation and sustainability. By integrating modern technology, enhancing supply chains, and focusing on environmentally friendly practices, RCPL ensures that its offerings meet global standards while addressing the needs of conscious consumers.

A New Chapter for SIL Foods

As SIL Foods joins the RCPL family, the stage is set for the brand to achieve new heights. This acquisition is not just a business expansion—it’s a commitment to preserving and celebrating India’s rich culinary heritage while making it relevant for future generations.

With RCPL at the helm, SIL Foods is poised to become a shining example of how heritage and innovation can coexist to create something truly extraordinary.