New Delhi, August 25: This year, the business surrounding Raksha Bandhan is anticipated to surpass ₹30,000 crore across the nation. Of this, the rakhi market alone is expected to reach ₹25,000 crore. This information was shared by Praveen Khandelwal, Member of Parliament from Chandni Chowk and National Secretary General of the Confederation of All India Traders (CAIT), on Tuesday.
Khandelwal noted that with only four days left until Raksha Bandhan, shopping has peaked in markets across the country, including in Delhi. Areas such as Chandni Chowk, Sadar Bazaar, Karol Bagh, Lajpat Nagar, Kamla Nagar, Rajouri Garden, Gandhi Nagar, Khari Baoli, Laxmi Nagar, and various local markets are witnessing heavy crowds of shoppers.
According to reports received by CAIT from trade organizations nationwide, the rakhi business alone is expected to reach around ₹25,000 crore this year, with Delhi’s market estimated at approximately ₹4,000 crore. When including gifts, sweets, clothing, electronics, decorative items, dry fruits, pooja materials, and other festive products, the total business related to Raksha Bandhan could exceed ₹30,000 crore.
Khandelwal mentioned that this year, along with traditional rakhis, special rakhis inspired by Prime Minister Narendra Modi’s welfare schemes, India’s growing global reputation, and the vision of ‘Developed India-2047’ have become particularly popular. The demand for rakhis such as ‘Developed India Rakhi’, ‘Modi Guarantee Rakhi’, ‘BrahMos Rakhi’, ‘Nari Vandan Rakhi’, ‘Atmanirbhar Bharat Rakhi’, ‘Vocal for Local Rakhi’, ‘Bharat Gaurav Rakhi’, ‘Lakhpati Didi Rakhi’, ‘Namami Gange Rakhi’, ‘Rashtra Raksha Sutra Rakhi’, and ‘Amritkal Rakhi’ is continuously rising.
He noted that there is extraordinary enthusiasm among youth and children for ‘BrahMos Rakhi’, ‘Rashtra Raksha Sutra Rakhi’, and ‘Developed India Rakhi’. Meanwhile, ‘Nari Vandan Rakhi’ and ‘Lakhpati Didi Rakhi’ are gaining popularity among women, promoting messages of women’s empowerment and self-reliance.
According to Khandelwal, Raksha Bandhan has evolved beyond being a mere symbol of sibling affection. It has now become a celebration of indigenous products, self-reliance, women’s empowerment, environmental protection, and national pride. The growing demand for indigenous rakhis is providing direct economic benefits to millions of women entrepreneurs, self-help groups, cottage industries, and local artisans.
Khandelwal urged traders and consumers to prioritize Indian products during upcoming festivals, thereby strengthening Prime Minister Modi’s initiatives of ‘Vocal for Local’, ‘Local for Global’, and ‘Atmanirbhar Bharat’.
He stated, “Today’s indigenous rakhi is not just a thread of protection; it has become a powerful symbol of a developed India, self-reliant India, women’s empowerment, and national pride. Each rakhi carries the labor of Indian artisans, the richness of Indian culture, and a message of India’s bright future.”
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