Punjab CM Unveils New Sohna Products at SIAL Paris to Boost Global Market Presence

Paris, October 18 (Daily Kiran) : Punjab Chief Minister Bhagwant Mann launched two new products under the ‘Sohna’ brand at the SIAL Paris exhibition, one of the world’s largest food and beverage fairs, on October 18, 2026. The products, ‘Chickpeas in Brine’ and ‘Red Kidney Beans in Brine,’ aim to enhance the state’s presence in the global market.

Leading a delegation in Paris, Mann inaugurated the exhibition stall for MARKFED, showcasing Punjab’s agricultural heritage and its potential as a recognized supplier of quality, value-added food products. He emphasized the roles of MARKFED, Milk Fed—known for its ‘Verka’ brand—and Punjab Agro in strengthening the state’s agricultural economy. At SIAL Paris 2026, products from these cooperatives are displayed collectively under the ‘Punjab Mart’ banner.

This initiative reflects the state’s efforts to improve market access for agricultural products, promote crop diversity, strengthen food processing, and create greater value for farmers.

In his address, Mann stated, “Punjab has always been the ‘Granary of India.’ Our vision is to transform it into a center recognized globally for quality food products, value-added agriculture, and modern manufacturing. Our farmers, entrepreneurs, and industries have immense potential to compete in international markets. Through initiatives like SIAL Paris, we are paving new paths for Punjab’s products, building global trade relations, and bringing international opportunities to our people.”

Mann reiterated that the state’s international outreach aims to connect its agricultural capabilities and value-added food products with global markets, create sustainable economic opportunities, boost exports, and generate employment. The introduction of the new ‘Sohna’ products and the collective display under ‘Punjab Mart’ are key components of this strategy.