We all know the huge potential of our market and the scale products can achieve if they can satisfy the demands of the market. Nowadays, we are seeing huge interest & enthusiasm among the start-up and tech ecosystem to innovate, develop and promote homegrown apps.
Today, when the entire nation is working towards creating an Aatmanirbhar Bharat, it is a good opportunity to give direction to their efforts, momentum to their hard-work and mentorship to their talent to evolve Apps which can satisfy our market as well as compete with the world.
To help our start-up and tech community achieve this objective, Ministry of Electronics & Information Technology along with Atal Innovation Mission are coming up with the Aatmanirbhar Bharat Innovation challenge. This shall run in two tracks: Promotion of Existing Apps and Development of New Apps.
For promotion of existing Apps and Platforms across the categories of E-learning, Work-from-Home, Gaming, Business, Entertainment, Office Utilities, and Social Networking, Governmentwill provide mentoring, hand-holding and support. Track-01 will work in mission mode for identifying good quality Apps for the leader-board and shall be completed in around a month.
For incubating new Apps and Platforms, Track-02 initiative will work to help create new champions in India by providing support in ideation, incubation, prototyping and roll out along with market access.
The outcome of this challenge will be to give better visibility and clarity to existing Apps to achieve their goals, and to create tech products to find solutions to tech conundrums with the help of mentorship, tech support and guidance during the entire life-cycle.
There is tremendous scope among these sectors for new Apps which solve specific issues for India and the world. Can we think of making traditional Indian games more popular via Apps? Can we develop Apps with targeted and smart access to the right age group for learning, gaming, etc? Can we develop gaming apps for people in rehabilitation or getting counselling to help them in their journey? There are many such questions and technology alone can give answers in a creative manner.
This challenge will be jointly hosted by the Government and members of the tech community to make it more holistic.