New Delhi, May 20: A video of Prime Minister Narendra Modi gifting ‘Melody’ to Italian Prime Minister Giorgia Meloni has gone viral on social media. Following this moment, Parle Products expressed gratitude to PM Modi in a unique way.
In the video shared by Meloni on the social media platform ‘X’, PM Modi is seen presenting her with a packet of ‘Melody’ toffees. Meloni, smiling, remarks, “Prime Minister Modi brought us a gift, a very very good toffee.” The two leaders then joyfully say ‘Melody’ together. This clip quickly gained traction online, becoming a sensation within hours.
As the video spread, Parle Products responded on their official social media accounts. They posted on ‘X’, thanking PM Modi for bringing ‘Parle Melody’ to a global stage. They expressed pride that India’s favorite toffee is now shared beyond borders.
The company also shared the video on Instagram, captioning it, “Adding sweetness to relationships since 1983.”
The ‘Melody Moment’ sparked extensive discussions on social media. Reports indicate that the light-hearted video of PM Modi and Meloni garnered over 100 million views within hours. Users are continuously sharing the video, and keywords like ‘Parle’ and ‘Melody’ have surged in searches on Google and ‘X’.
Interestingly, the viral video also impacted the stock market. Shares of ‘Parle Industries’ saw a significant rise, reaching upper circuit limits, despite Parle Products being a separate, unlisted entity.
Currently, the ‘Melody Moment’ between PM Modi and Meloni continues to be a hot topic worldwide.
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