New Delhi, March 26 : Muthoot FinCorp, one of India’s non-banking financial companies and flagship entity of Muthoot Pappachan Group, also popularly known as Muthoot Blue, will continue as the title sponsor of Royal Challengers Bangalore (RCB) for the third consecutive year in the Indian Premier League. Muthoot Blue intends to comm cate the purpose and benefits of its services to the common man through this partnership, aiming at transforming people’s lives. “Our association with Royal Challengers Bangalore is a reflection of the common core values—grit, determination and creating limitless opport ties. RCB boasts of maximum fan base among all the T20 teams and we believe with their pan-India following, this partnership will aim to provide simple solutions to save hard earned earnings and maintain the trust of millions of fans,” said Thomas George Muthoot, Director, Muthoot Blue and Muthoot FinCorp Ltd. As part of the deal, Muthoot FinCorp logo will be prominently placed on RCB’s match and training jerseys and the collaboration will also look to further connect with millions of fans across the country with social media integrations as well as TV commercials featuring RCB players. Speaking of the partnership, Rajesh Menon, Vice President and Head of RCB, said “RCB has a prolific collaboration with Muthoot Blue so far and we are thrilled to enter the third consecutive year of partnership. We look forward to seeing this association grow further and bring great value.” The 15th edition of IPL is scheduled to start on March 26. The Faf du Plessis-led RCB will begin their campaign on March 27 against Punjab Kings at the DY Patil Stadium in Navi Mumbai.