Bengaluru, Mar 11 : PUMA’s digitally-enabled experiential store on Friday was launched by Team India Vice Captain KL Rahul and Bollywood actress Athiya Shetty. The store is also the largest in South India. PUMA’s newest store is a significant step by the brand to provide an unprecedented experience to its shoppers and create meaningful offline engagement, PUMA India and Soyj-East Asia MD Abhishek Ganguly said. With a focus on bringing technology, sports and experiential retail under one roof, the store has state-of-the-art offerings including F1 simulators and interactive retail screens, he said. Throughout the year, the brand’s premium store will also showcase limited-edition global collaborations for men, women and children, Ganguly said. Rahul, who is also PUMA brand ambassador, said, “People know my love for all things street. I will be constantly collaborating with PUMA’s team to drop new styles of 1DER throughout the year for our athleisure-loving consumers.” Athiya said she loves working out and spending her day in activewear and athleisure and absolutely love PUMA. “Their designs are so in sync with today’s generation, be it sneakers or apparel. In fact, at times I even wear the comfortable 1DER collection sweatshirts. I am so thrilled to be in Bengaluru and be a part of their store launch. The store has really cool elements and the look and feel is extremely premium,” she said. PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For more than 70 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. It offers performance and sport-inspired lifestyle products in categories like football, running and training, basketball, golf, motorsports. PUMA collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA and Cobra Golf among others. The company distributes its products in more than 120 countries, employs more than 16,000 people worldwide, and is headquartered in Herzogenaurach in Germany. BDN SHK2215
